About Xpress
Xpress is a Philippines-based mobility and technology company operating ride-hailing, EV and hybrid taxis, motorcycle taxis, concierge services, and corporate transport across Metro Manila and key regional cities.
We are building a Filipino challenger brand in a highly competitive market. That means we need to move quickly, understand our customers deeply, experiment constantly, and make every marketing peso work harder.
About the role
We are looking for a Digital Marketing Manager to lead and continuously improve Xpress's digital marketing performance across acquisition, engagement, retention, social media, and brand.
This is a hands-on role for someone who combines creativity with commercial thinking. You should be equally comfortable developing a campaign idea, reviewing Meta or Google performance, analyzing conversion data, working with creatives, testing new acquisition channels, and deciding what should happen next.
You will work closely with Marketing, Product, Design, Operations, and other business teams to turn company priorities into campaigns that drive measurable results.
We are not looking for someone who simply manages posts or agencies. We want someone who understands how digital marketing contributes to rides, users, revenue, retention, and long-term brand growth.
What You Will Do
1. Digital Strategy & Campaign Management
- Develop and execute Xpress's digital marketing strategy across paid, owned, and organic channels
- Translate business objectives into clear campaigns, audiences, messages, channels, and measurable targets
- Manage campaigns from planning and creative development through launch, optimization, and post-campaign analysis
- Build an ongoing testing roadmap across audiences, creatives, offers, messaging, and channels
- Identify new digital opportunities that can help Xpress grow efficiently
2. Performance Marketing & User Acquisition
- Manage and optimize paid acquisition across platforms such as Meta, Google, TikTok, Apple Search Ads, and other relevant channels
- Drive qualified app installs, registrations, first rides, repeat usage, and other key conversion objectives
- Monitor CAC, conversion rates, ROAS, activation, retention, and other relevant performance metrics
- Continuously improve campaign efficiency through testing, segmentation, attribution, and optimization
- Work with Product and Operations to ensure marketing campaigns translate into actual usage, not just clicks or installs
3. Social Media & Content
- Own the strategy and performance of Xpress's social media channels
- Develop content plans that balance brand building, engagement, education, promotions, and conversion
- Work with internal and external creative teams to produce relevant, timely, and platform-native content
- Monitor audience sentiment, trends, competitor activity, and conversations around Xpress
- Help build an active digital community around the brand
4. CRM, Engagement & Retention
- Develop campaigns that move users beyond acquisition into activation, repeat usage, and retention
- Work with Product and CRM tools to improve push notifications, in-app messaging, email, SMS, promotions, and lifecycle campaigns
- Segment customers based on behavior and identify opportunities for more personalized communication
- Test initiatives designed to improve frequency, reactivation, loyalty, and lifetime value
5. Analytics & Optimization
- Build clear reporting around digital marketing performance and business impact
- Analyze campaign, app, website, social, and customer data to identify opportunities and problems
- Turn data into practical recommendations rather than simply reporting metrics
- Establish clear benchmarks and KPIs for campaigns and channels
- Regularly identify what should be scaled, changed, tested, or stopped
6. Brand & Creative Collaboration
- Ensure digital campaigns consistently reflect the Xpress brand while remaining appropriate for each platform and audience
- Develop strong creative briefs based on campaign objectives and customer insights
- Work closely with designers, content creators, agencies, influencers, and other partners
- Challenge creative work when necessary and use performance data to improve future output
- Help Xpress stand out as a challenger rather than simply copying established competitors
7. Cross-Functional Execution
- Work closely with Product, Design, Operations, Fleet, Commercial, and other teams on launches and growth initiatives
- Support new service launches, geographic expansion, promotions, partnerships, and major company campaigns
- Coordinate campaign requirements, timelines, assets, tracking, and execution across teams
- Make sure marketing commitments are delivered on time and results are properly measured
8. Budget & Partner Management
- Manage digital marketing budgets with clear accountability for performance
- Recommend how spend should be allocated across channels based on results and business priorities
- Manage external agencies, creators, platforms, and marketing partners where required
- Hold partners accountable for quality, speed, and measurable outcomes
What We're Looking For
- 5+ years of experience in digital marketing, growth marketing, performance marketing, or a related field
- Demonstrated experience taking campaign performance data and making budget, creative, or targeting decisions from it
- Strong understanding of paid social, search, social media, content, and digital customer acquisition
- Experience managing meaningful digital advertising budgets and optimizing against performance targets
- Strong analytical capability and confidence working with campaign, conversion, and customer data
- Experience with tools such as Meta Ads Manager, Google Ads, Google Analytics, AppsFlyer, Webengage, Segment, Firebase, CRM platforms, dashboards, or similar tools
- Ability to connect marketing metrics to actual business outcomes
- Strong communication, project management, and stakeholder management skills
- Comfortable working in a fast-moving environment where priorities can change quickly
- Able to work on-site in Pasig and collaborate closely with cross-functional teams
- Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience
Nice to have
- Experience marketing a mobile app or digital marketplace
- Experience in ride-hailing, mobility, logistics, delivery, fintech, e-commerce, or another high-frequency consumer business
- Experience with lifecycle marketing, CRM, attribution, app-install campaigns, or growth experimentation
- Experience managing influencers, creators, or digital agencies
- Familiarity with AI tools and how they can improve marketing research, content production, personalization, analytics, or campaign execution
The ideal candidate:
- Thinks about business outcomes, not vanity metrics
- Uses data but still understands the importance of strong creative and brand
- Tests ideas quickly rather than debating them endlessly
- Is curious about customers and why they behave the way they do
- Challenges underperforming campaigns instead of defending them
- Is comfortable doing the work as well as directing others
- Looks for smarter and more efficient ways to grow
- Understands that a challenger brand cannot simply outspend larger competitors — it has to outthink and out-execute them
Success in this role looks like:
Within the first 6–12 months, you should have:
- A clear digital marketing and growth strategy with measurable KPIs
- Improved efficiency across Xpress's paid acquisition channels
- Stronger conversion from acquisition through first transaction and repeat usage
- A structured testing and optimization program across campaigns and creatives
- Better visibility into CAC, conversion, retention, and marketing ROI
- Stronger social media performance and a clearer digital brand presence
- More effective CRM and lifecycle campaigns
- A repeatable digital playbook for new services, promotions, and market launches
- A reputation internally for combining creativity, data, speed, and execution
Why join Xpress
- Build a challenger brand — help Xpress compete in one of the Philippines most dynamic consumer categories
- Real impact — your work can be directly connected to customers, transactions, and business growth
- Room to experiment — test new channels, technology, creative ideas, and ways of reaching customers
- Cross-functional exposure — work closely with Product, Operations, Technology, and company leadership
- Opportunity to build — this is not a role where everything has already been figured out
- Location: Pasig City, Metro Manila
- Employment Type: Full-time, on-site
- Schedule: Flexible working hours
Xpress is an equal opportunity employer. We evaluate applicants based on merit and do not discriminate on the basis of race, gender, religion, disability, or any other protected status.
