We are seeking an experienced Global Marketing Manager to lead our global marketing function. This role is responsible for marketing strategy, pipeline contribution, team leadership, positioning, and budget ownership. The successful candidate will work closely with Sales and executive leadership to drive growth in a complex, enterprise B2B environment with high-value opportunities, long sales cycles, and multiple stakeholders.
This is primarily a leadership role, with hands-on involvement when needed.
Key Responsibilities:
- Own the global marketing strategy and marketing-sourced and marketing-influenced pipeline targets.
- Develop and manage the annual marketing plan and budget, reallocating resources based on performance and ROI.
- Lead, hire, coach, and develop the global marketing team and manage external agencies and partners.
- Partner with Sales leadership on target accounts, opportunity definitions, follow-up standards, and pipeline reviews.
- Own Open iT's positioning, messaging, competitive strategy, and content direction.
- Set the strategy across account-based marketing, digital, events, partner, customer, and content marketing, and hold the team accountable for delivery.
- Identify and validate new markets, industries, and customer segments with leadership.
- Build strong customer proof, including case studies, references, and quantified ROI stories.
- Report marketing performance and business impact regularly to senior leadership.
Required Qualifications:
- 10+ years of B2B marketing experience, preferably in enterprise software, SaaS, or technical software.
- 5+ years of experience leading and developing a marketing team.
- Proven experience owning pipeline targets and demonstrating marketing impact on revenue.
- Experience managing marketing budgets and making investment decisions based on results.
- Strong experience in enterprise, high-value, long-cycle B2B sales environments.
- Experience partnering closely with Sales on pipeline generation and target accounts.
- Strong background in positioning, messaging, demand generation, and go-to market strategy.
- Experience marketing across multiple regions or global markets.
- Familiarity with CRM, marketing automation and sales intelligence tools such as Salesforce, HubSpot, Dynamics, Mailchimp, Apollo, or ZoomInfo.
- Excellent leadership, analytical, communication and stakeholder-management skills.
Preferred Qualifications:
- Experience in software license management, engineering software, software asset management, or related technical markets.
- Experience marketing to engineering-intensive industries.
- Experience with account-based marketing and new market development.
- Experience managing global or distributed teams.
Location: Global; preferably near an Open iT office. Collaboration across multiple time zones and occasional international travel may be required.
