The Marketing Manager is responsible for leading the development and execution of high-impact marketing strategies that drive brand growth, consumer engagement, and sales performance across multiple retail channels, including e-commerce and brick-and-mortar stores. This role requires a big-picture thinker with a growth mindset who can inspire and lead teams, oversee multiple marketing functions, and drive innovation within the company's marketing and brand-building efforts.
Key Responsibilities:
- Strategic Marketing Leadership
- Team Leadership & Growth Management
- Channel Marketing & Brand Coordination
- Content & Digital Marketing Strategy
- Cross-Functional Collaboration and Stakeholder Management
- Performance Tracking & Budget Management
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of seven (8) years of experience in marketing, brand management, or retail marketing, with at least three years in a leadership role.
- Proven track record in developing and executing high-impact marketing strategies across multiple retail channels.
- Strong leadership skills with experience in managing cross-functional teams.
- Excellent understanding of digital marketing, brand positioning, and consumer behavior.
- Proficiency in Facebook Ads Manager, Google Ads, SEO/SEM, and marketing analytics tools.
- Strong strategic thinking and analytical skills to assess campaign effectiveness and implement data-driven improvements.
- Excellent communication, presentation, and stakeholder management skills.
