Overview: Join Bureau Veritas, a global leader in testing, inspection, and certification services.
We are currently hiring a Marketing Manager who will be responsible for driving strategic brand marketing activities through a range of online & offline communication channels for brand awareness and sales enablement.
Reporting to the Head of Marketing and supporting the various Product Lines, your responsibilities will include:
- Developing, designing and delivering strategic marketing campaigns to help achieve business results
- Ensuring that plans, content and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
- Supporting integrated marketing and communications across a variety of channels and vehicles internal, external, trade shows, digital, customer events, etc.
- Collaborating across teams and different stakeholders to develop key messages for campaigns, programs, and content syndication including thought leadership, surveys, and client success stories.
- Collaborating across teams and different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
- Creating and managing all marketing materials and collateral in line with corporate and brand direction while reflecting local priorities
- Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
- Working with vendors and agencies to create and/or localise online and offline marketing and communications activities and develop supporting assets
- Keep up to date with market developments and competitor strategies.
Key Requirements
- You have a degree in Marketing, Business Administration or a related field and have at least 10 years of B2B marketing experience in a similar role.
- You must be able to think analytically and strategically.
- A track record in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.
- Strong knowledge of Pardot, content development, SEO and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- You have exceptional verbal and written communication skills.
- You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- You are capable of working well as part of a team as well as independently in a matrix organisation.
- You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
