Marketing Manager

The Grasse Fragrance Company is a leading Philippine provider of premium fragrance oils, packaging, and product-development resources. We serve entrepreneurs, established brands, and businesses across the fragrance, cosmetics, personal care, home care, and related industries.

We are looking for a highly capable and detail-oriented Marketing Manager to lead the company's branding and corporate communications. This role is responsible for ensuring that The Grasse Fragrance Company is presented consistently, professionally, and effectively across all customer-facing platforms and materials, including its website, social media accounts, price lists, catalogs, presentations, promotional materials, and branch communications.

Key Responsibilities

Marketing Strategy and Brand Management

• Develop and implement marketing strategies aligned with business objectives, target markets, and growth opportunities.
• Strengthen and maintain a consistent brand identity across all platforms, branches, and customer touchpoints.
• Conduct market research and identify opportunities to increase brand awareness, customer acquisition, and sales.
• Ensure that marketing communications and materials follow approved brand guidelines.

Digital Marketing and Social Media

• Plan, manage, and optimize digital advertising campaigns, including Meta Ads and TikTok Ads.
• Develop social media strategies, content calendars, and campaigns that support engagement and lead generation.
• Oversee website content, updates, and improvements to the company's online presence.
• Monitor digital marketing performance and recommend improvements based on relevant analytics.

Creative Direction and Marketing Communications

• Oversee the development of marketing collaterals, including catalogs, price lists, brochures, presentations, and promotional materials.
• Provide creative direction for campaigns, product features, photography, videos, and other marketing content.
• Ensure all communications are accurate, professional, visually consistent, and aligned with the company's brand.
• Coordinate with designers, photographers, suppliers, and other creative partners as needed.

Marketing Operations and Performance

• Develop and maintain marketing calendars, campaign schedules, and project timelines.
• Manage approved marketing budgets, resources, and external suppliers.
• Coordinate marketing activities with management, sales, product, and branch teams.
• Support marketing preparations for workshops, exhibitions, product launches, and company events.
• Track campaign performance, marketing expenses, leads, and other relevant KPIs.
• Prepare regular marketing reports and recommendations for management.
• Perform other marketing-related duties and special projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least three (3) years of relevant experience in marketing, brand management, digital advertising, or integrated marketing.
• Experience developing marketing strategies, managing campaigns, and coordinating marketing projects.
• Working knowledge of Meta Ads, TikTok Ads, social media management, and digital analytics.
• Strong understanding of branding, content marketing, creative direction, and marketing communications.
• Familiarity with Canva, Adobe Creative Suite, website content management, and other marketing tools.
• Excellent written and verbal communication skills in English and Filipino.
• Strong organizational, analytical, project management, and problem-solving skills.
• Detail-oriented, proactive, and capable of managing multiple projects and deadlines.
• Experience in fragrance, beauty, cosmetics, packaging, retail, or related industries is an advantage.

What We Are Looking For

We are looking for someone who combines strategic thinking with strong execution and creative judgment. The ideal candidate can develop effective marketing initiatives, manage campaigns, maintain high brand standards, and use performance insights to support business growth.

They should be organized, proactive, collaborative, and accountable, with a genuine commitment to strengthening The Grasse Fragrance Co.s market presence and professional reputation.