BRAND MARKETING MANAGER | Food & Beverage (F&B) brands sold in the retail market

We are seeking an experienced Brand Manager to lead the strategic development, execution, and growth of our retail Beverage brands. The successful candidate will be responsible for driving brand equity, increasing market share, and delivering sustainable business growth through effective brand strategies, consumer insights, product innovation, and integrated marketing initiatives.

The ideal candidate has a strong background in Consumer Packaged Goods (CPG), particularly in managing food and beverage products sold through supermarkets, hypermarkets, convenience stores, groceries, wholesalers, and other retail channels.

• Develop and execute annual brand strategies and marketing plans aligned with business objectives.
• Drive brand growth by increasing market share, sales, and profitability.
• Manage the complete product lifecycle, including new product development, product launches, renovations, and portfolio optimization.
• Conduct market analysis, consumer research, and competitive benchmarking to identify growth opportunities.
• Analyze market trends, consumer behavior, and retailer insights to support strategic decision-making.
• Work closely with Sales and Trade Marketing teams to develop effective in-store promotions, merchandising initiatives, and retail activation programs.
• Lead the planning and execution of integrated marketing campaigns across digital, traditional, and retail channels.
• Collaborate with cross-functional teams including Sales, R&D, Supply Chain, Finance, Regulatory, and Operations to ensure successful execution of marketing initiatives.
• Monitor marketing budgets and ensure efficient allocation of resources to maximize return on investment.
• Track and analyze campaign effectiveness using key performance indicators (KPIs), sales data, and consumer insights.
• Build strong relationships with external agencies, research firms, media partners, and suppliers.
• Prepare regular reports and presentations on brand performance and business recommendations for senior management.
  

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• MBA is an advantage.
• Minimum of 5–8 years of progressive Brand Management experience within the Food & Beverage, or Consumer Packaged Goods (CPG) industry.
• Proven experience managing consumer brands sold through retail channels, including supermarkets, hypermarkets, convenience stores, groceries, and general trade.
• Strong understanding of:

• Brand Strategy
• Product Management
• Product Innovation
• Go-to-Market Strategy
• Consumer Insights
• Trade Marketing
• Category Management
• Retail Marketing
• Marketing Communications

• Experience handling product launches, portfolio management, pricing strategies, and promotional campaigns.
• Strong analytical skills with experience interpreting market research and sales performance data.
• Experience using market intelligence tools such as Nielsen, Kantar, or similar platforms is an advantage.
• Excellent project management, communication, presentation, and stakeholder management skills.
• Highly organized, results-oriented, and capable of managing multiple projects simultaneously.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.