Trade Marketing Manager

About the role

All Year Home Products, Inc. (AYHPI), a company engaged in the manufacturing and distribution of tissue products and various household essentials, is looking for a driven and strategic Trade Marketing Manager to join our growing team!

Key responsibilities

• Develop and implement trade marketing strategies and promotional programs across different sales channels.
• Plan and manage marketing campaigns to increase product visibility, brand awareness, and sales.
• Monitor market trends, competitor activities, and customer preferences to identify business opportunities.
• Analyze marketing performance and prepare reports to measure campaign effectiveness and return on investment.
• Coordinate with Sales, Marketing, creative teams, suppliers, and external partners to execute marketing initiatives.
• Manage marketing budgets and ensure cost-effective implementation of promotional activities.
• Conduct market research and develop strategies based on consumer insights.
• Keep updated on industry developments, new products, and changing market demands.
• Performs other duties and responsibilities that may be assigned by management from time to time.

What we're looking for

• Bachelor's degree, preferably in marketing, business, or a related course.
• At least 2 years of experience in trade marketing, preferably in the FMCG industry.
• Experience developing and executing marketing campaigns.
• Proficiency in digital marketing and social media management.
• Strong verbal and written communication skills.
• Strong project management and decision-making skills.
• Creative, analytical, results-oriented, highly organized, and detail-oriented.