As a
Marketing Manager, you'll be responsible of the following:
Project Management & Cross-Brand Coordination
- Manage simultaneous marketing projects across But First, Coffee, But First, Connect, DRYP, Cheat Day, LAX, and new concepts.
- Create and maintain project timelines, task lists, and dependencies using Trello/Sheets
- Coordinate with internal teams (Operations, Accounting, Supply Chain, HR, L&D) for aligned campaign rollouts.
- Ensure all deliverables are submitted, approved, and executed on time.
- Prepare weekly campaign trackers and marketing performance studies.
Content Creation & Social Media Execution
- Plan, create, and publish content across all brand accounts.
- Capture onsite content during store openings, events, shoots, and activations
- Draft captions, story sequences, hoo ks, and TikTok concepts aligned with brand voice.
- Assist in building content calendars for monthly and LTO campaigns
- Coordinate with creators, videographers, and in-house talents.
Digital Advertising & Analytics
- Run Facebook, Instagram, TikTok ads for brand awareness, conversions, store launches, and promos
- Build A/B tests, audiences, lookalike segments, and retargeting strategies.
- Monitor ad budgets, ROAS, CPM, CTR, and campaign KPIs.
- Prepare weekly ad performance reports with insights and next steps.
- Assist in basic website/landing page updates for campaigns.
Brand Expansion & Launch Support
- Support rollouts of new Greater Ventures business units (new stores, new product lines, new brands).
- Organize pre-launch teaser, PR seeding, and influencer dispatch.
- Assist in planning and executing on-ground activations, franchise events, and corporate functions.
- Prepare branding decks, marketing collaterals, and pitch materials as needed.
Coordinate with Creatives & External Partners
- Prepare briefs for designers, editors, agencies, and suppliers.
- Ensure branding guidelines are followed across collaterals.
- Manage timelines for posters, menus, packaging, campaign visuals, and ads.
- Work with KOLs, for submissions, content approval, and deliverables tracking.
Community Engagement & Brand Engagement
- Monitor comments, inquiries, and engagements activities on all platforms.
- Identify trending content formats and adapts executions for each brand.
- Help build community initiatives via But First, Connect and Greater Ventures events.
