Job Overview
We are seeking a Marketing Data Analyst to support the Marketing team with reporting, performance tracking, and insights generation. The ideal candidate is analytical, detail-oriented, and highly skilled in marketing analytics. This role is responsible for compiling, analyzing, and presenting data to improve marketing performance, track key metrics, and support data-driven decision-making.
Key Responsibilities
- Data Collection & Reporting: Consolidate performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM platforms.
- Dashboard Management: Build and maintain dashboards using Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, retention, and other KPIs.
- Campaign Analysis: Evaluate paid media, organic traffic, and CRM performance to generate actionable insights.
- Data Validation: Ensure accuracy and consistency across all data sources.
- A/B Test Tracking: Monitor and report on experiments related to creatives, landing pages, and audience segments.
- Budget & Spend Review: Track marketing spend and efficiency to support ROI-focused budget allocation.
- Custom Reporting: Deliver weekly and monthly reports with trends, anomalies, and optimization recommendations.
- Team Collaboration: Work closely with Performance Marketing, CRM, and Social teams to enhance acquisition and retention results.
Requirements
- Bachelor's degree in Data Analytics, Marketing, Business, Statistics, or a related field
- Fresh graduates with strong data exposure (projects, coursework, internships) are welcome
- Proficiency in Data Studio, Tableau, Power BI, and Excel/Google Sheets (pivot tables, formulas, VLOOKUP)
- Strong understanding of marketing metrics (CTR, CPC, CPM, ROAS, LTV, DAU)
- Experience with Google Analytics, Meta Ads Manager, TikTok Ads, or CRM tools is an advantage
- SQL knowledge is a plus but not required
- Strong attention to detail and ability to analyze large datasets
- Experience in sportsbook, casino, or digital marketing is a plus
Salary Range: 35,000 45,000
