Department
Business Development and Creatives
Employee Type
Probationary
Job Summary
The Marketing Associate for Summit Media's outdoor business will support the planning, execution, and analysis of marketing initiative s . This role will help promote the company's OOH inventory, support sales enablement efforts, coordinate marketing campaigns, conduct market research, and contribute to brand-building activities across traditional and digital channels.
Responsibilities
- Assist in the development and execution of marketing campaigns promoting OOH advertising solutions.
- Support product launches, new billboard site announcements, digital OOH offerings, and special advertising packages.
- Collaborate with internal teams to ensure timely delivery of marketing initiatives.
- Support lead generation and client engagement activities.
- Coordinate campaign materials, presentations, case studies, and promotional assets.
- Maintain and update marketing databases, prospect lists, and CRM records.
- Assist in preparing proposals and marketing recommendations for prospective advertisers.
- Monitor industry trends, competitor activities, advertising innovations, and consumer insights.
- Conduct research on audience demographics, traffic data, mobility patterns, and media consumption trends.
- Analyze campaign performance and prepare post-campaign reports.
- Gather and interpret data to support marketing strategies and business decisions.
- Support the planning and execution of industry events, trade shows, client appreciation events, and sponsorship activities.
- Represent the company at marketing and networking events when required .
- Track marketing budgets and campaign expenses.
- Coordinate with vendors, printers, production teams, and media partners.
- Maintain marketing calendars and project timelines.
- Ensure marketing materials remain current and aligned with brand guidelines.
Qualifications
- Bachelor's degree in Marketing , Advertising, Communications, Business Administration, or a related field.
- 1–3 years of experience in marketing, advertising, media, communications, or related industries.
- Experience in OOH, media, advertising agencies, or digital advertising is an advantage.
Skills and Competencies
- Strong written and verbal communication skills .
- Excellent organizational and project management abilities.
- Proficiency in Microsoft Office (PowerPoint, E x cel, Word) and/or Google Workspace (Slides, Sheets, Docs)
- Familiarity with CRM platforms and marketing automation tools.
- Knowledge of social media management and digital marketing principles.
- Basic understanding of graphic design tools such as Adobe Creative Suite or Canva is a plus.
- Strong analytical and reporting skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience working with media planning, advertising sales support, or campaign management.
- Understanding of audience measurement, media metrics, and advertising performance reporting.
- Familiarity with Digital Out-of-Home (DOOH) advertising platforms.
- Experience creating client presentations and marketing reports.
Experience Range Range (Years)
1 - 3 years
Job posted on
2026-07-16
