Digital Marketing Manager
eTap is looking for a results-driven
Digital Marketing Manager to lead and scale our end-to-end digital presence across social media, paid media, LinkedIn, and our corporate website.
This role is responsible for driving measurable growth through performance marketing, structured reporting, and disciplined execution. You will ensure that all digital initiatives directly contribute to transaction growth, brand equity, store partner acquisition, biller integration, and corporate positioning.
You will lead the Corporate Communications Specialist and Copywriters, enforcing KPI ownership, content governance, campaign structure, and reporting accuracy. Success in this role is defined by measurable ROAS, revenue impact, reporting integrity, and brand consistency across all digital platforms.
Key Responsibilities Digital Strategy & Leadership
- Develop and execute an integrated digital marketing strategy aligned with company objectives
- Translate business goals into clear KPIs, dashboards, and campaign frameworks
- Align initiatives across Brand, Business Development, Transformation, Grassroots, and Corporate Communications teams
- Enforce structured campaign calendars and performance tracking systems
Social Media & Content Strategy
- Lead content and advertising strategy across Facebook, Instagram, TikTok, LinkedIn, and the website
- Drive engagement, page growth, and transaction-focused campaigns
- Ensure brand consistency in tone, positioning, and calls-to-action
- Develop targeted strategies to uplift performance of key accounts and underperforming kiosks
Performance Marketing
- Plan, launch, optimize, and scale campaigns across Meta, TikTok, Google Ads, and YouTube
- Monitor ROAS, CAC, CTR, conversions, and attribution tracking
- Implement structured A/B testing and optimization cycles
- Manage advertising budgets with strong ROI discipline
Analytics & Reporting
- Lead weekly and monthly performance reporting cycles
- Ensure 95% accuracy in digital data and dashboards
- Provide actionable insights and optimization recommendations
- Monitor platform trends and algorithm updates
Website & Digital Assets
- Oversee website content governance and publishing calendars
- Collaborate on UX and landing page optimization
- Maintain accurate and up-to-date Store Partner and Biller listings
- Ensure the website reflects real-time operational and campaign priorities
Corporate Communications & LinkedIn
- Oversee LinkedIn strategy for partnerships, recruitment, and thought leadership
- Align B2B and B2C messaging
- Review PR materials and digital reputation initiatives
- Ensure consistent corporate voice across platforms
Budget Management
- Manage and optimize digital advertising budgets
- Track performance per peso spent
- Recommend scaling or reduction strategies based on ROI
Qualifications
- Bachelors Degree in Marketing, Communications, Business, or related field
Experience
- Minimum 5 years of progressive experience in digital or performance marketing
- At least 2 years in a supervisory or managerial capacity
- Proven track record of scaling paid campaigns with measurable ROI and transaction growth
- Experience in fintech, financial services, or transaction-based businesses is an advantage
Technical Expertise
- Meta, Google Ads, TikTok Ads platforms
- Performance marketing and funnel optimization
- Analytics, attribution modeling, and dashboard reporting
- Website CMS management and SEO fundamentals
- Budget forecasting and ROI tracking
What Were Looking For
- Strong ownership mindset and execution discipline
- Data-driven decision-maker
- Strategic thinker with operational follow-through
- Excellent cross-functional collaborator
- Clear, confident communicator
