Job Summary
We are seeking a detail-oriented SEM Analyst to build, launch, optimize, and manage Google Ads campaigns. The role requires strong analytical skills, hands-on SEM experience, and the ability to meet quality, productivity, SLA, and AHT targets in a fast-paced operations environment.
Key Responsibilities
- Build, launch, and manage Google Ads campaigns, including campaign setup, ad groups, keywords, budgets, bidding strategies, and targeting.
- Perform campaign optimizations by analyzing performance data and implementing improvements to maximize results.
- Manage local search marketing activities, including location targeting, local business listings, and ad extensions.
- Execute campaign launches, change requests, and quality assurance checks while ensuring accuracy and compliance with client requirements.
- Meet productivity, quality, SLA, and Average Handling Time (AHT) targets while adhering to established processes and operational standards.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
- 6 months to 2 years of hands-on experience managing Google Ads campaigns.
- Working knowledge of Google Ads, including Search, Display, Performance Max, Shopping, Video, and Local campaigns.
- Strong analytical skills with the ability to optimize campaigns using performance data and insights.
- Proficient in Excel or Google Sheets, with excellent attention to detail and the ability to work in a metrics-driven environment.
Preferred Qualifications
- Google Ads certifications (Search, Display, Measurement, etc.).
- Experience supporting local or multi-location business accounts.
- Familiarity with ticketing systems, workflow management tools, and digital marketing operations.
- Experience working within SLA, AHT, productivity, and quality-driven environments.
