We are looking for a sharp and adaptable Marketing Virtual Assistant to support a solopreneur consultant focused on B2B and B2C marketing and sales projects. The primary focus of this role is optimizing and running a weekly LinkedIn-driven newsletter operation, supporting personal brand content efforts, and taking on additional marketing tasks as the working relationship grows. The ideal candidate is organized, self-directed, and comfortable building and improving processes from the ground up.
Key Responsibilities:
- Manage and optimize a weekly newsletter operation run on Kit (formerly ConvertKit)
- Support LinkedIn content campaigns and personal brand promotion efforts
- Help streamline and improve content workflows from drafting to publishing
- Assist with content repurposing across LinkedIn, newsletter, and other channels
- Build and document SOPs for recurring marketing and content tasks
- Coordinate with the consultant to keep the content pipeline on schedule
- Track newsletter performance metrics and suggest optimizations
- Take on additional marketing and administrative tasks as scope expands over time
- Proactively identify tasks that can be systematized or delegated to save time
Mandatory Skills:
- Proven experience as a Marketing VA, Content VA, or similar support role
- Hands-on experience with Kit (ConvertKit) or a comparable email marketing platform (Mailchimp, Substack, Beehiiv, ActiveCampaign)
- Strong understanding of LinkedIn as a content and personal brand platform
- Ability to build, document, and improve SOPs for recurring workflows
- Comfort working independently and managing tasks with minimal oversight
- Reliable, detail-oriented, and able to work independently
- Strong written and verbal communication skills in English
Preferred Skills:
- Experience supporting solopreneurs, consultants, or B2B service providers
- Familiarity with LinkedIn content strategy, scheduling tools, and analytics
- Working knowledge of AI tools for content drafting, editing, and workflow automation
- Experience with newsletter growth, segmentation, and performance tracking
- Background supporting marketing and sales projects for B2B or B2C clients
- Ability to manage multiple projects simultaneously as responsibilities grow
Why Join Us:
This is a great opportunity to work directly with an experienced consultant and play a key role in shaping how marketing support is built from the ground up. You will have real ownership over the newsletter operation, space to grow into broader marketing responsibilities over time, and the chance to bring your own ideas to improve workflows. If you enjoy being a trusted right hand and building systems that make a business run better, this role is for you.
