Lifecycle Marketing Campaigns Influencing Engagement Across Subscription Audiences
Audience engagement influences the success of some of Australia's most recognized digital and media brands. The Lifecycle Marketing Specialist supports customer journey execution across Email, SMS, Push Notification, and lifecycle marketing channels that directly impact subscriber retention and commercial performance. Joining a pioneering team from the ground up offers rare exposure to advanced CRM practices, marketing technology, and Emapta's long-term career opportunities.
Snapshot
- Employment type: Full-time
- Shift: Day shift, Weekends Off
- Salary: Earn up to PHP70,000
- Work setup: Onsite, SM Megatower, Ortigas
The Qualifications We Seek
- Bachelor's degree in Marketing, Communications, Business, Media, or a related field, or equivalent practical experience
- 2+ years of experience in lifecycle marketing, CRM, campaign operations, customer engagement, marketing automation, or similar marketing functions
- Hands-on experience executing customer journey campaigns across Email, SMS, and/or Push Notification channels
- Experience using CRM and marketing automation platforms to build, launch, monitor, and optimize customer communications
- Familiarity with email marketing tools, campaign reporting, spreadsheets, and performance analytics
- Working knowledge of Tableau and Looker for reporting, dashboards, and data visualization
- Experience supporting subscription-based businesses, membership programs, or customer lifecycle marketing initiatives
- Strong attention to detail in managing audience segmentation, campaign assets, workflows, offers, and execution processes
- Excellent written and verbal communication skills with the ability to align customer communications with brand and business objectives
- Ability to collaborate effectively with cross-functional teams and stakeholders
- Strong understanding of customer lifecycle marketing, retention strategies, subscriber engagement, and campaign optimization
- Comfortable analyzing campaign performance data and using insights to support decision-making
- Proactive, dependable, and committed to operational excellence and continuous process improvement
Responsibilities
- Support the setup, QA, scheduling, and deployment of customer engagement and retention campaigns
- Manage audience lists, segmentation data, campaign calendars, and execution documentation
- Assist with onboarding, loyalty, win-back, and customer retention initiatives
- Prepare and deploy customer communications across email, SMS, in-app, and account-based channels
- Ensure campaign assets, links, tracking, and messaging are accurately configured and quality-checked
- Coordinate campaign reviews and approvals with Marketing, Legal, and Brand stakeholders
- Monitor campaign performance metrics, including engagement, open rates, clicks, and customer interactions
- Maintain accurate reporting trackers, campaign records, and activity logs
- Identify and escalate campaign tracking issues, reporting discrepancies, and data concerns
- Provide campaign updates, reports, and briefing materials to internal teams
- Gather customer feedback and communication insights to support engagement strategies
- Assist with documentation, meeting coordination, file management, and administrative support activities
- Follow established campaign workflows, QA processes, and governance standards
- Recommend process improvements to enhance campaign efficiency, accuracy, and execution
- Continuously develop knowledge of lifecycle marketing, campaign operations, and analytics
Success Measures
- High accuracy in campaign setup, QA, reporting, and documentation
- Timely completion of campaign tasks and deliverables
- Efficient campaign execution with minimal errors, delays, or rework
- Strong collaboration with Engagement, Retention, Growth, Marketing Operations, and Customer Support teams
Exciting Perks Await!
- Be part of a pioneering team and make a lasting impact
- Competitive salary package
- Day 1 HMO with free dependent
- Fixed day shift and weekends off
- 20 annual leave credits, with cash conversion options
- Fast-track career growth opportunities
- Global exposure and mentorship
- Unlimited learning through Emapta Academy
- Employee referral rewards
- Free gym access with fitness coaching
- Exclusive lifestyle and partner discounts
- Prime Ortigas office location
- Fun and engaging workplace culture
- Inclusive and supportive work environment
Join the Top 1% Talent. A Better Career. A Better Life.
Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.
Apply now and be part of the #EmaptaEra.
