Job Summary
We are seeking a highly organized and data-driven Lead Management Specialist to support and optimize our sales operations. In this role, you will be responsible for managing, qualifying, and nurturing incoming sales leads while maintaining an accurate and well-structured customer database.
You will serve as a key link between the Marketing and Sales teams, ensuring that high-quality leads are properly tracked, followed up on, and efficiently moved through the sales pipeline.
Key Responsibilities
- Lead Qualification & Management
Screen and evaluate incoming leads
Prioritize leads based on conversion potential
Ensure only high-quality opportunities are passed to the sales team
- Customer Database Management
Maintain and update CRM records
Segment leads by industry, location, and sales stage
Ensure data accuracy and integrity
Follow up with prospects via email and calls
Share relevant information and resources
Build relationships with warm and cold leads
Track lead progress through the pipeline
Provide updates and alerts to the sales team
Ensure no lead is overlooked
- Data Analysis & Reporting
Monitor lead sources and conversion rates
Generate performance reports
Recommend strategies to improve lead quality and conversion
Provide feedback on lead quality
Support campaign alignment
Identify high-performing lead sources
- Customer Relationship Building
Respond to inquiries promptly
Provide accurate product/service information
Create strong first impressions
Schedule reminders and check-ins
Ensure timely engagement with prospects
Prevent lead drop-off
Qualifications
Education:
Bachelors degree in Business Administration, Marketing, Management, or any related field
Experience
Minimum of 2 years of relevant experience in sales support, lead management, CRM administration, or a related role
Skills & Competencies
Strong analytical and reporting skills
Excellent communication and interpersonal abilities
Detail-oriented with strong organizational and time management skills
Experience with CRM systems (e.g., Oracle Netsuite, Salesforce, HubSpot, or similar) preferred
Ability to multitask and collaborate effectively with cross-functional teams
Data-driven Lead Management Specialist driving lead qualification, CRM excellence, and sales pipeline growth through strategic nurturing and analysis.
