Job Purpose
Responsible for crafting engaging, relevant and brand-aligned written content across multiple platforms. This includes articles, scripts, social media copy, website content and other written materials that inform, inspire and drive audience engagement. Collaborates with creative and marketing teams to ensure consistency in messaging, tone, and storytelling. While primarily focused on writing, the role may also support other content initiatives to amplify the brand's voice and presence.
Job Requirements/Qualifications
- Bachelor's Degree in Marketing, Journalism, Communications, Advertising, English or related field
- 3-5 years of experience in content writing, copy writing, or digital content creation
- Strong writing, editing and proofreading skills with attention to tone, clarity and grammar
- Proven ability to create compelling and brand-align content across various platforms (e.g. websites, blogs, social media, email)
- Solid understanding of SEO principles and how to apply them in written content
- Familiarity with content planning, storytelling, and writing for different audience personas
- Experience in content research, keyboard planning, and trend analysis
- Proficiency in using content management systems (CMS), Google workspace, and writing tools
- Excellent time management, organization, and ability to handle multiple deadlines
- Able to work independently and as part of a collaborative creative team
Responsibilities
- Write clear, engaging content for web, social and marketing channels
- Research industry trends and audience interests
- Create articles, blogs, scripts and social media copy
- Maintain consistent tone and brand messaging
- Apply SEO best practices and keyword and research
- Collaborate with creatives and marketers
- Manage content using CMS tools
- Track performance and optimize content accordingly
