Instructional Design Specialist (Video)

Who we are.

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

Whatyou'lldo & howyou'llmake your mark

This position is key to driving customers self-service using our AI customer-facing tools in the current Knowledge Base. You will play a vital role in enhancing customer and internal team understanding by creating clear, concise, and engaging video tutorials and walkthroughs, updating existing knowledge base content, and creating new knowledge base content focused on the Bluehost and HostGator brands.

• Technical Video Production: Knowledge in end-to-end production, including experience with screen-recording software like Camtasia orPowToonsis often essential for software-based tutorials.

• Video Editing:Knowledgeindustry-standard software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Experience with motion graphics (e.g., Adobe After Effects) is highly preferred to create callouts, text overlays, and engaging animations.

• Design & Scripting: Ability to translate complex technical concepts into clear, step-by-step instructions, strong hooks, clear steps, and recap moments.

• Digital Content Management: Familiarity with hosting platforms like YouTubeandVimeo.Knowledge of SEO best practices to ensure tutorials are discoverable plus.

• Project Management & Collaboration: Proven ability to manage multiple projects simultaneously under tight deadlines. Candidates must collaborate effectively with Subject Matter Experts (SMEs) to ensure technical accuracy.

• Document product functionality, troubleshooting, and best practices through research, cross-functional teamwork, and hands-on product testing.

• Explain, often complicated, instructions in a way that is simple and easy to understand for both customers and our support teams.

• Provide instructions for highly technical processes and procedures in a jargon-free manner, using terminology and language that all can easily understand.

• Leverage targeted SEO best practices to elevate our content and increase brand exposure.

• Liaise with stakeholders and subject matter experts to stay updated on the latest products and features.

• Identifyways to create and improve content to drive self-service and reduce customer contacts.

• Create internal and external content for both human and AI consumption.

• Analyze customer feedback, website statistics, and other data todeterminewhich resources are needed.

• Develop a content strategy aligned with short-term and long-term business targets.

• Stay current with technologies and products used and offered.

• Monitor customers feedback, product goals, and pain points to improve content continually.

• Be a change agent! One that is constantly pushing and looking for improvement.

Who you are & whatyou'llneed to succeed.

• Experience creating tutorial or instructional video content from planning to final production

• 1+ year experience in a technical hosting/email environment preferred, or strong background in video and instructional content creation with the ability to produce clear technical tutorials.

• Proficiencyin at least one video creation/editing tool such as Adobe Creative Suite, Camtasia, or PowToon, and understanding of script-to-video workflows.

• Strong writing skills for step-by-step scripts that simplify technical concepts

• Basic video editing knowledge and understanding of script-to-video workflows

• Comfortable creating both short-form and long-form video content across multiple platforms.

• Familiarity with YouTube content structure and best practices is a plus

• Highly adaptable and comfortable working in a fast-changing environment

• Detail-oriented with strong organization and content planning skills

Whyyou'llloveus.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• We care about you. We are a family, and we care about you and your family's physical and mental health by providing competitive HMO benefits - 200k MBL with two free dependents upon regularization! We also give out Punctuality Bonus, Generous Vacation policy, and much more!

• Where can we take you Where can we take you We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!