Influencer Marketing Manager

Company Description

Highlight is an award-winning creative agency based in New York City, specializing in cultural storytelling that connects brands with their audiences in meaningful ways. With expertise across strategy, media planning, and full-service production, Highlight delivers integrated campaigns for B2B, B2C, and internal communications. Over the past eight years, Highlight has partnered with major brands like Western Union, Comcast, Airbnb, MassMutual, Gilead, and Caesars to produce dynamic TV commercials, social/digital campaigns, photography, and branding. Highlight's talented team is committed to creating memorable, impactful work and is passionate about embracing new challenges and opportunities.

Role Description

This is a full-time remote role for an Influencer Marketing Manager. The Influencer Marketing Manager will be responsible for developing and executing influencer marketing strategies, building and maintaining relationships with influencers, and managing influencer campaigns from inception to reporting. Day-to-day responsibilities include identifying and vetting potential influencers, negotiating partnerships, tracking campaign performance, and ensuring alignment with overall brand goals. This role requires a dynamic individual with strong communication, organizational, and analytical skills to successfully drive project outcomes. Stay up to date on platform trends (Instagram, TikTok, YouTube, LinkedIn) is a key.

Qualifications

• 2+ years of expertise in influencer marketing, and social media campaign management
• Strong understanding of digital marketing, social media strategy, and platform trends
• Proficiency in data analysis, reporting, and leveraging insights to optimize campaigns
• Skilled in contract negotiation, communication, and maintaining professional partnerships
• Independent self-starter with excellent organizational and project management abilities
• Prior experience in creative/agency environments or working with global brands is preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field is highly desired

What we offer

• Full-time, long-term role with a growing New York agency
• Competitive salary based on experience
• Remote work with clear expectations and structured processes
• Opportunity to grow into a senior or strategic role
• Collaborative, respectful, and fast-moving team culture