Influencer Marketing Manager (Philippines)

JobResponsibilities:

1.InfluencerStrategy&Execution

(1) DevelopandexecuteinfluencermarketingstrategiesandcampaignsforthePhilippinesmarket,alignedwithbrandobjectivesandglobalmarketingplans.

(2) Identify,negotiate,andmanageinfluencercollaborations(mainlybarter-basedandcost-effectivepartnerships).

2.Cross-Team&Cross-CountryCollaboration

(1) ActasthekeybridgebetweenthePhilippinesteamandglobalmarketingteams(China,U.S.,andotherregions).

(2) Communicatecampaigngoals,creativebriefs,anddeliverablesclearlyandefficientlyacrossteams.

(3) Coordinatetimelinesandensuresmoothcollaborationbetweeninfluencerspecialists,content,logistics,andanalyticsteams.

3.InfluencerRelationshipManagement

(1) Buildandmaintainlong-termrelationshipswithkeyinfluencers,agencies,andcontentcreators.

(2) Evaluateinfluencerperformance,audiencerelevance,andcontentalignmentwithbrandtoneandvalues.

4.CampaignMonitoring&Optimization

(1) Trackandanalyzecampaignperformance,providinginsightsandactionablerecommendations.

(2) Ensurehigh-qualitycontentoutputandbrandcomplianceinallinfluencerdeliverables.

5.Market&TrendInsights

(1) Stayupdatedonlocalandregionalinfluencertrends,socialmediaplatforms,andaudiencebehavior.

(2) Shareinsightsandcreativeideastoimproveoverallinfluencerstrategyandengagement.

Qualifications&Requirements:

(1)Bachelor'sdegreeinMarketing,Communications,Business,orrelatedfield.

(2) 5+yearsofexperienceininfluencermarketing,talentmanagement,orsocialmediacampaignmanagement.

(3) Provenabilitytomanageinfluencerpartnershipsacrossmultipleplatforms(TikTok,Instagram,YouTube,Facebook).

(4) Strongcross-culturalcommunicationandcollaborationskillsabletoworkeffectivelywithglobalteamsacrosstimezones.

(5)ExcellentwrittenandverbalcommunicationskillsinEnglish(Mandarinproficiencyisaplus).

(6) Data-drivenmindsetwithstronganalyticalskillstomeasureROIandoptimizecampaigns.

(7) Experienceinlifestyle,home,ore-commercebrandindustriesispreferred.

(8)Highlyorganized,detail-oriented,andabletomanagemultipleprojectssimultaneously.

(9)Aself-starterwithaproactiveattitudeandapassionfordigitalandinfluencermarketing.