Growth Marketing Manager

Why Join Happy Hour

We're Metro Manila's fastest growing on-demand liquor and party supply store, with multiple fulfillment hubs throughout the region and a mission to make last minute celebrations effortless. Join a scrappy, data-driven team that is gaining massive traction in liquor ecommerce.

About the Role

Reporting directly to the founder-owner, you'll act as the business's growth engine. Owning every lever that turns clicks into clinks. Think of yourself as both strategist and hands-on operator: planning budgets, hitting ROAS targets, testing new channels, and presenting results in clear P&L language the owner can act on. If you love rapid experimentation, data-driven decisions, and celebrating wins with the team you helped grow you could be a good fit.

What You'll Do

• Own the end-to-end traffic & revenue funnel – paid media, SEO, referral, and influencer.
• Plan and execute campaign calendars around key drinking occasions (payday, holidays, local events).
• Run always-on CRM programs (email, SMS, push) to deepen loyalty and raise AOV.
• Collaborate with Merch & Ops to craft promos that move inventory without eroding margin.
• Manage marketplace storefront (Grab, Foodpanda) to ensure price-parity and brand consistency.
• Track, analyse, and present KPIs weekly; iterate fast on A/B tests and creative refreshes.
• Brief and manage freelancers / micro-agencies for creative, content, and PR bursts.
• Maintain rigorous UTM taxonomy and GA4 event tracking to keep data clean.

Who You Are

• Must have 3-5 years of hands-on experience in e-commerce marketing.
• Proven track record hitting revenue, CM, ROAS targets.
• Fluency in Meta Ads, Google Ads, GA4, Omnisend/Shopify (or similar CRM).
• Comfort with P&L contribution-margin math. You speak COGS and CAC as easily as CTR.
• Able to show at least two campaigns you designed, launched, and optimized end-to-end.
• Strong copy instinct plus ability to brief designers or AI tools for creative.
• Grit, speed, and bias-to-action—willing to jump in on a Saturday flash sale when needed.
• Able to attend on-site days in Paranaque City

-- This role is not right for you if:

• You have only managed agencies, not run accounts yourself.
• Your deliverables have primarily been briefs, decks, or campaign summaries.
• You need regular direction to decide what to work on.
• You cannot point to a specific metric you personally owned and moved in a previous role.
• You consider retention and CRO someone else's responsibility.