About SiGMA Group (SiGMA World)
Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 300 professionals across five global offices, including Malta, Cyprus, Serbia, So Paulo and Manila. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company's culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative.
Position Summary
We are seeking a strategic and results-driven Growth Marketing Manager to drive attendance, engagement, and revenue growth for our events and conferences. This role requires someone who understands affiliate marketing principles and can apply that knowledge to build partnership-driven promotion strategies. The ideal candidate will be skilled at creating compelling event marketing campaigns, cultivating strategic partnerships, and leveraging performance-based marketing tactics to maximize event registration and attendance
Key Responsibilities:
Event Marketing & Promotion
- Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships
- Develop and execute comprehensive marketing strategies to drive attendance and revenue for SiGMA events and conferences
- Build compelling event messaging, value propositions, and creative assets that drive registrations
- Manage event landing pages, registration funnels, and conversion optimization
- Coordinate with speakers, sponsors, and exhibitors to amplify event promotion
Partnership & Affiliate-Style Promotion
- Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing
- Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach
- Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners
- Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts
- Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools
Growth Strategy & Audience Development
- Identify and target new audience segments to expand event attendance year-over-year
- Develop retention strategies to drive repeat attendance and build a loyal community
- Test and optimize new marketing channels and tactics to improve cost-per-registration
- Build email nurture campaigns to convert prospects into attendees and past attendees into advocates
- Leverage content marketing, SEO, and thought leadership to generate organic interest in events
Analytics & Performance Measurement
- Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel
- Use data insights to optimize campaign performance and inform budget allocation decisions
- Create dashboards and reports to track progress toward registration and revenue goals
- Conduct post-event analysis to identify successes, learnings, and opportunities for improvement
Cross-Functional Collaboration
- Partner with event operations, sales, and content teams to ensure cohesive event experience
- Collaborate with creative and design teams to produce high-quality promotional materials
- Work with sponsorship team to align sponsor benefits with marketing initiatives
- Present marketing plans and results to leadership and stakeholders
Required Qualifications
- 3+ years of experience in event marketing, growth marketing, or digital marketing roles
- Proven track record of driving event registrations and revenue through multi-channel marketing campaigns
- Experience building and managing strategic partnerships for promotional purposes
- Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software
- Proficiency in campaign tracking, attribution modeling, and ROI analysis
- Excellent project management skills with ability to juggle multiple events and deadlines
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
Preferred Qualifications
- Direct experience marketing B2B conferences, trade shows, or industry events
- Background in affiliate marketing or partnership marketing programs
- Experience with event technology platforms
- Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads)
- Track record of scaling event attendance year-over-year
Key Competencies
- Strategic thinking with tactical execution abilities
- Data-driven decision making and performance optimization
- Relationship building and partnership development
- Creative problem-solving and innovative thinking
- Strong organizational and time management skills
- Results-oriented mindset with focus on measurable outcomes
- Adaptability and ability to thrive in fast-paced environments
- Collaborative team player with strong leadership potential
Why SiGMA Group
- Operate from office in Manila, with one day a week working from home
- Additional day off on your birthday
- Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
- Flexible working hours: start between 7:30 and 9am
- No limit, free access to over 100 courses from iGaming Academy
- Breakfasts at the office and more
