Growth Marketing Manager

Company:

AdmissionSight (https://admissionsight.com/) is an Ivy League college admissions consulting company focused on our core mission of helping students navigate the highly competitive college admissions process, particularly to Ivy League schools, Stanford, MIT, UChicago, Caltech, Berkeley and other top universities.

Job Description:

As a Performance Growth Marketer, your role will be to work with the Founder and CEO on building marketing campaigns and funnels to drive leads and traffic using both organic and paid ads such as Google, Meta and other marketing channels. Youll create captivating marketing funnels, analyze conversion metrics, write exciting ad copies to generate leads. We envision this as a long-term contract role where youll have plenty of opportunities to contribute toward the sales and marketing of our company. The work is 100% remote.

Key Responsibilities:

Plan and execute full-stack marketing campaigns across Google Ads and Meta Ads to drive monthly qualified leads and conversion

Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance

Marketing strategies across different formats such as articles, video, podcasts, webinars, and infographics

Assist with other marketing channels such as email marketing, social media, PR, and other creatives

Monitor analytics and KPIs such as CTR, CPC, CPA, and ROAS to inform data-driven decisions.

Analyze conversion metrics and run A/B tests to increase funnel conversion rates

Work with budget to reach weekly lead targets by sales segments and industries

Measure and report on campaign results through channels for meaningful insights

Research competition, investigate benchmarks, and suggest improvements

100% remote work

Qualifications, Skills, and Experience:

5+ years of digital marketing experience with Google Ads, Meta Ads, and other forms of social media marketing

Proven knowledge and expertise in digital marketing ad platforms (e.g. Google Ads, Facebook Ads and Pixel, Meta Business Suite, Google Analytics, Google Tag Manager)

Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics

High degree of excellence and attention to detail in delivery of work

Strong verbal, written communication skills, and attention to detail

Quickly respond to emails and requests as needed

Receptive to critical feedback and desire to become a high performer

Willingness to work in a fast-paced work environment

Strong work ethic, high degree of integrity, desire to go above and beyond