Join our team as a Google Ads Digital Practitioner
As a Google Ads Digital Practitioner, you will play a critical role in evaluating and improving advertising experiences across Google's advertising ecosystem. Leveraging your expertise in Google Ads, you will assess the relevance, quality, and effectiveness of ads in relation to user search behavior, keywords, and intent, helping improve AI-powered advertising systems and user experiences
.
You will act as a subject matter expert on Google Ads, applying your knowledge of campaign structures, keyword strategies, search intent, ad relevance, and advertising best practices to evaluate content and provide meaningful insights. This role requires strong analytical thinking, attention to detail, research capabilities, and the confidence to make and defend data-driven decision
s.
Main Responsibiliti
- es:
Evaluate the relevance and effectiveness of advertisements in relation to user search queries, keywords, and int - ent.Analyze relationships between search terms, keywords, ad creatives, landing pages, and user behav
- ior.Apply Google Ads best practices and advertising principles when assessing ad quality and releva
- nce.Review and evaluate advertising content following established guidelines and quality standa
- rds.Conduct research to validate whether advertisements appropriately align with user needs and expectati
- ons.Provide clear and actionable feedback to support the continuous improvement of AI-powered advertising syst
- ems.Interpret and apply guidelines consistently while maintaining high levels of accuracy and attention to det
- ail.Participate in calibration sessions, consensus discussions, and quality reviews to ensure evaluation consiste
- ncy.Stay informed on Google Ads platform updates, digital advertising trends, search behavior, and industry best practi
- ces.Collaborate with global teams to drive quality improvements and maintain operational excelle
- nce.Analyze user intent and evaluate whether advertisements effectively address user needs and business objecti
- ves.Maintain productivity and quality targets while delivering accurate and well-reasoned evaluati
ons.
Required Qualifications, Knowledge, and Experi
- ence:English B2 – Req
- uiredGood oral and written comprehe
- nsionClear communication s
- killsAbility to understand detailed instruc
- tionsCandidates must meet one of the following crit
- eria:Bachelor's degree in Marketi
- ng orCurrently pursuing a Bachelor's degree in the Marketing field
- , or Hold one or more Google Ads Platform certifications (Search, Display, Measurement, GA4, or equiva
lent)In addition, you must have at least 1 year of hands-on experienc
- e in:Managing, optimizing, analyzing, consulting on, or supporting Google Ads campa
- igns.Experience working in digital marketing agencies, performance marketing teams, advertising operations, or paid media environm
- ents.Experience in quality assurance, content evaluation, search relevance, AI data annotation, or digital advertising review proj
- ects.Experience evaluating user intent, search behavior, and online customer jour
- neys.Experience in advertising regulations, platform policies, privacy standards, and ethical advertising pract
- ices.Candidates should demonstrate practical knowledg
- e of:Search camp
- aignsKeyword targeting and match
- typesSearch i
- ntentAd rele
- vanceQuality
- ScoreLanding page exper
- ienceCampaign optimiz
- ationPerformance ana
- lysisConversion-focused advert
- isingGoogle Ads best prac
tices
Additional Qualific
- ationsStrong understanding of digital marketing, paid search, and online advertising princ
- iples.Excellent analytical and problem-solving s
- kills.Strong research and information validation capabil
- ities.High attention to detail and ability to follow structured guide
- lines.Excellent written communication s
- kills.Ability to confidently explain and support evaluation deci
- sions.Comfortable working independently in a remote enviro
- nment.Familiarity with AI technologies and their application within digital advertising ecosy
stems.
Preferred Additional
- SkillsStrong understanding of Google Ads products and eco
- system.Knowledge of search engine marketing (SEM) prin
- ciples.Ability to assess ad relevance and user
- intent.Critical thinking and independent decision-
- making.Research and analytical reasoning
- skills.Cultural awareness and understanding of market-specific n
- uances.Ability to interpret complex guidelines and apply them consis
- tently.Strong collaboration and communication
- skills.Ability to participate in consensus-building discussions and defend evaluation decisions using data and rat
ionale.
