We are looking for a highly analytical and performance-driven Google Ads Specialist to manage and optimize digital advertising campaigns for our gaming products. The ideal candidate will be responsible for driving user acquisition, increasing player engagement, maximizing return on ad spend (ROAS), and supporting the growth of our gaming platform through data-driven marketing strategies.
You will be responsible for building brand awareness, increasing audience engagement, supporting game launches, and maintaining an active online presence for our games and community.
Responsibilities
Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max.
Develop user acquisition strategies to drive game downloads, registrations, and player retention.
Conduct keyword research and competitor analysis to identify growth opportunities.
Develop effective ad copy, ad extensions, and landing page recommendations.
Monitor daily ad campaign performance and make data-driven adjustments to improve results.
Track and analyze key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, and conversion rates.
Implement and manage conversion tracking using Google Analytics and Google Tag Manager.
Perform A/B testing on ads, landing pages, and bidding strategies.
Manage campaign budgets and ensure efficient ad spend allocation.
Prepare regular performance reports and present insights and recommendations.
Stay updated on Google Ads best practices, industry trends, and platform updates.
Collaborate with marketing, sales, and creative teams to align advertising strategies with business goals.
Perform tasks or responsibilities as may be assigned by the Management and Department Head.
Job Requirements
- Bachelors degree in Marketing, Communications, Multimedia Arts, Advertising, or related field
- Proven experience in managing Google Ads campaigns, preferably in gaming, esports, entertainment, or tech industries
- Strong knowledge of gaming culture, gaming communities, and current gaming trends
- Strong understanding of PPC advertising, bidding strategies, and audience targeting.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Google Ads Certification is an advantage.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to work in a fast-paced environment and adapt to trends quickly
Preferred Qualifications
- Google Ads Search Certification.
- Experience with e-commerce and lead generation campaigns.
- Knowledge of SEO principles and digital marketing strategies.
- Experience with remarketing and audience segmentation.
- Familiarity with CRM systems and marketing automation tools.
