General Manager, Sales & Marketing is responsible for driving student enrolments, brand awareness, and revenue growth across all campuses in the country. The role requires strong strategic leadership, and cross-functional collaboration to position the organization as a leading education provider. The role also oversees local admissions teams and marketing functions, ensuring alignment with the group's global brand and enrolment goals.
Key Responsibilities
Leadership
- Lead the Sales & Marketing function across all campuses in Malaysia
- Design and implement country-specific marketing and admissions strategies aligned with group-level business plans and brand guidelines
- Provide market intelligence and country-specific insights to the leadership team to inform decision-making
- Work closely with the Country Director and other functional heads to ensure an integrated approach to school growth and operations
Financial
Sales & Admissions:
- Own and drive student enrolment targets across all campuses in Malaysia
- Forecast admissions and revenue based on market trends, lead flow, and conversion rates
- Monitor and report admissions performance on a weekly, monthly, quarterly, and annual basis
- Drive effective lead management, follow-up mechanisms, and parent engagement strategies
- Ensure the admissions process is smooth, parent-centric, and aligned to brand promise
Marketing
- Lead the development and execution of the annual marketing strategy for Malaysia
- Supervise in-country marketing and sales teams to build strong brand positioning and awareness
- Drive online and offline marketing initiatives, including digital campaigns, events, school outreach, and media relations
- Oversee external marketing agencies and ensure campaign messaging is localized and effective
- Collaborate with the group marketing team to ensure brand consistency and performance reporting
Budgeting & Financial Oversight
- Collaborate with the Country Director and Finance team to plan the Sales & Marketing budget for Malaysia
- Monitor marketing ROI and cost-per-lead metrics to ensure budget efficiency
- Provide data-driven insights and recommendations to optimize performance and spend
Customer Experience & Communication
- Drive customer (parent) satisfaction through proactive engagement, follow-ups, and a seamless admissions journey
- Act as a key spokesperson in prospective parent interactions and open houses
- Collaborate with academic and operations teams to ensure strong alignment between promises made during admissions and actual school experience
People Focus
- Build and lead a high-performing sales and marketing team across campuses
- Provide coaching, performance feedback, and career development opportunities
- Work with HR to recruit, train, and retain top talent in the admissions and marketing functions
Job Requirements
- Min Bachelors; Preferable Masters/ MBA
- 15-20 years of experience in sales, marketing, or business development, preferably in the education sector or a customer-centric industry
