Email Marketing Coordinator

As an Email Marketing Coordinator, you will be a vital driver in the execution of our CRM and digital marketing strategies. Supporting the Marketing Manager and Email Specialists, you will assist in the creation and deployment of high-impact campaigns across email and push notifications, with a primary focus on maintaining the highest standards of campaign integrity.

This role demands a unique blend of technical execution and creative messaging, but relies most heavily on your rigorous approach to Quality Assurance (QA) and detailed performance reporting. You will be the final gatekeeper, ensuring every communication is 100% error-free, aligns with our broader business objectives, and provides the actionable data insights needed to drive meaningful customer engagement and revenue growth.

Key Responsibilities

Campaign Execution & Coordination

• Multichannel Delivery: Support the day-to-day execution of content strategies across eDM, SMS, and Push channels to drive revenue growth.
• Stakeholder Collaboration: Work closely with the Marketing teams to ensure campaign assets and messaging align with commercial priorities.
• Workflow Management: Manage and prioritise tasks within established channel processes to ensure all campaigns are delivered on time and flawlessly.

Rigorous Quality Assurance (QA)

• Zero-Error Execution: Act as the final line of defense by performing meticulous QA on all campaign elements, including links, tracking codes, segmentation logic, and rendering across different devices.
• Flawless Set-up: Ensure that every campaign is technically sound and aligns with our high standards for brand consistency and error-free delivery.
• Compliance: Double-check all content for legal compliance, including privacy laws and opt-out functionality.

Data Tracking & Reporting

• Performance Analysis: Consistently track and report on the performance of all marketing streams (eDM, SMS, and Push), providing visibility into open rates, click-through rates, and conversions to stakeholders

What You'll Need to Succeed

To excel in this role, you must be able to balance creative campaign crafting with the disciplined, repetitive nature of tracking and reporting. You are someone who finds satisfaction in the details, possessing QA skills that catch the smallest errors before they reach the customer. With exceptional time management skills and a proactive communication style, you can manage multiple workflows simultaneously while ensuring every campaign is high-performing and 100% accurate.