Ecommerce Manager

eCommerce Manager (Shopify & Conversion Rate Optimization)

Employment Type: Full-Time

Work Setup: Remote

Industry: Direct-to-Consumer (DTC) / eCommerce

About the Role

We are seeking a detail-oriented, analytical, and hands-on eCommerce Manager to oversee day-to-day Shopify operations, improve website conversion rates, and optimize average order value (AOV).

In this role, you will take ownership of the online shopping experience, from product pages and landing pages to cart optimization, subscriptions, and checkout performance. You will lead A/B testing initiatives, analyze customer behavior, execute website updates, and collaborate closely with Growth and Development teams to ensure successful campaigns and product launches.

The ideal candidate combines strong Shopify expertise, hands-on conversion rate optimization (CRO) experience, and a data-driven mindset. You should be comfortable independently managing storefront operations, evaluating experiments, and using AI tools such as Claude to improve efficiency and execution.

This is an excellent opportunity for an eCommerce professional who enjoys both the operational and strategic sides of growing a DTC business.

Key Responsibilities

1. Conversion Rate Optimization (CRO) & Revenue Growth

• Plan, execute, and analyze weekly A/B tests aimed at improving conversion rates, average order value (AOV), and revenue per visitor (RPV).
• Develop data-backed testing hypotheses and collaborate with internal teams to implement website experiments.
• Identify opportunities to increase AOV through upsells, cross-sells, product bundles, promotional offers, and personalized product recommendations.
• Optimize landing pages, product detail pages, cart experiences, and checkout journeys to reduce friction and increase conversions.
• Leverage tools such as Google Analytics 4 (GA4), Microsoft Clarity, Fairing, and Funnel.io to analyze customer behavior, identify conversion barriers, and uncover growth opportunities.
• Evaluate test performance using reliable data and distinguish statistically meaningful results from normal fluctuations.
• Prepare weekly funnel performance updates highlighting key findings, completed optimizations, ongoing experiments, and upcoming priorities.

2. Shopify Storefront Management & Operations

• Own the daily management and maintenance of Shopify storefronts across the US and UK markets.
• Manage product catalogs, including new product setups, SKUs, variants, descriptions, imagery, collections, templates, and product tagging.
• Oversee product pricing, scheduled price changes, preorders, promotional offers, and new product launches.
• Ensure that product information, pricing, promotions, and storefront content remain accurate and consistent across markets.
• Maintain and optimize Shopify applications and integrations, including AfterSell, Skio, Fairing, and other relevant eCommerce tools.
• Troubleshoot operational issues and coordinate with app providers or internal teams to resolve technical concerns.
• Remove outdated products, collections, and campaign content while maintaining a clean and organized storefront.
• Prepare stock and product availability reports to support merchandising and commercial decisions.

3. Website Quality Assurance (QA)

• Conduct thorough quality assurance testing across the complete customer shopping journey, including navigation, product pages, cart, subscriptions, and checkout.
• Test website updates, campaigns, and new releases across desktop and mobile devices for both US and UK storefronts.
• Identify and document website errors, broken functionality, pricing discrepancies, and customer experience issues.
• Create clear bug reports with reproduction steps and coordinate with developers to ensure timely resolution.
• Verify that all website updates and new features meet quality standards before going live.

4. Campaign Planning & Website Launches

• Collaborate closely with Growth, Marketing, Creative, and Development teams to support promotional campaigns, product drops, and website launches.
• Translate campaign plans into actionable storefront updates, including landing pages, creative assets, product pricing, and promotional configurations.
• Upload and manage campaign content, including banners, product imagery, copy, and landing page assets.
• Coordinate website updates and launch schedules to ensure accurate, timely execution.
• Conduct pre-launch and post-launch checks to ensure campaigns function correctly across all relevant customer touchpoints.
• Provide occasional out-of-hours support for major US campaign launches or critical website releases.

5. AI-Powered Workflows & Process Improvement

• Incorporate AI tools into daily eCommerce operations to improve productivity, analysis, and execution.
• Use Claude, including Projects, skills, and connectors, to support experimentation, content development, landing page creation, and data analysis.
• Develop reusable AI prompts, workflows, and automations for repetitive eCommerce tasks.
• Identify opportunities to streamline reporting, product management, testing, and other operational processes through AI.
• Review and validate AI-generated outputs to ensure accuracy, brand consistency, and quality before implementation.
• Share effective AI workflows and best practices with the wider team.

Required Qualifications

• atleast 3+ years of experience in eCommerce management, Shopify operations, or website conversion optimization, ideally within a DTC brand.
• Strong hands-on experience managing Shopify storefronts, including product catalogs, collections, pricing, promotions, and third-party applications.
• Demonstrated experience planning, executing, and analyzing A/B tests and CRO initiatives.
• Solid understanding of key eCommerce performance metrics, including conversion rate (CVR), average order value (AOV), revenue per visitor (RPV), and checkout conversion.
• Experience using Google Analytics 4 (GA4) and behavioral analytics tools such as Microsoft Clarity or equivalent platforms.
• Experience optimizing landing pages, product pages, cart experiences, and checkout funnels.
• Ability to interpret customer behavior and performance data and translate findings into actionable improvements.
• Experience coordinating eCommerce campaigns, product launches, and website updates with cross-functional teams.
• Strong attention to detail and experience performing website quality assurance testing.
• Familiarity with AI tools and a willingness to incorporate AI into everyday workflows.
• Excellent written and verbal English communication skills.
• Strong organizational, problem-solving, and time-management abilities.
• Ability to work independently, manage competing priorities, and take ownership of deliverables in a remote environment.

Preferred Qualifications

• Experience managing Shopify storefronts across multiple international markets, particularly the US and UK.
• Familiarity with AfterSell, Skio, Fairing, Funnel.io, or similar eCommerce applications.
• Experience with subscription-based eCommerce businesses and post-purchase upsell strategies.
• Familiarity with Shopify Markets and multi-currency pricing management.
• Experience with Shopify Plus or advanced Shopify functionality.
• Hands-on experience using Claude Projects, skills, connectors, or AI-powered automations.
• Experience creating or optimizing landing pages using Shopify page builders or related tools.
• Working knowledge of eCommerce experimentation methodologies, statistical significance, and test evaluation.