TCL Sun Inc. is seeking a talented Digital Marketing Specialist to join our dynamic team. This full-time role will be responsible for developing and executing innovative digital marketing strategies that drive customer engagement and sales growth. As a key member of our marketing department, you will play a crucial part in achieving the company's strategic objectives.
Job Responsibilities:
Content Management & Publishing
- Plan, schedule, and publish daily content (posts, stories, reels, videos) aligned with brand voice and marketing goals.
- Write engaging captions (English Mainly/Tagalog mix) and optimize hashtags for maximum reach.
- Monitor trends and adapt content strategies for TikTok/Reels/Shorts.
Community & Engagement
- Respond to comments, DMs, and reviews to foster positive interactions.
- Collaborate with influencers/KOLs for UGC and partnerships.
Advertising & Boosting
- Execute self-managed ad campaigns (boosting, basic Meta/Google Ads).
- Liaise with ad agencies or internal teams to optimize performance.
- Track KPIs (reach, CTR, conversions) and adjust strategies.
Reporting & Optimization
- Analyze insights (Facebook Insights, TikTok Analytics) and propose improvements.
- A/B test creatives, ad copies, and posting times.
Skills & Qualifications:
Must-Have:
- 2+ years of social media management experience (portfolio/page examples required).
- Hands-on experience with Facebook/Instagram/TikTok/YouTube content strategies.
- Basic advertising understanding and skills (Meta Ads Manager, TikTok Ads, or Google Ads).
- Familiarity with scheduling tools (Meta Business Suite, Later, CapCut).
- Strong copywriting skills (English + Tagalog).
Nice-to-Have:
- Background in 3C, FMCG, or home appliance brands.
- Experience with influencer collaborations.
- Basic graphic/video editing (Canva, CapCut).
- Knowledge of performance metrics (ROAS, CPC, engagement rates).
Soft Skills:
- Creative, agile, and obsessed with social trends.
- Analytical mindset (data-driven decision-making).
- Team player with strong communication skills.
