Google Ads (Search, Shopping, Display, YouTube): Plan, execute, and optimise paid campaigns, including keyword research, ad creation, A/B testing, and ROI tracking.
Facebook & Instagram Ads: Develop engaging organic and paid content to increase brand awareness and conversions across social platforms.
Email Marketing
Manage and grow the company's email marketing strategy using Klaviyo, Shopify Email, or equivalent.
Perform audience segmentation and analyze KPIs to drive continual improvement.
Content Creation & Branding
Create eye-catching promotional images and short-form videos tailored for social media, email, and website use.
Maintain consistent brand aesthetics and messaging across platforms.
Performance Reporting & Optimization
Monitor and report on campaign performance, website analytics, and audience behavior.
Provide actionable insights and recommendations to enhance strategy and execution.
Cross-functional Collaboration
Work closely with customer service and operations teams to ensure unified branding and customer experience.
Support administrative and ad-hoc marketing activities as needed.
Trend Monitoring
Stay up-to-date with industry trends, new tools, and best practices in digital marketing, e-commerce, and beauty.
Qualifications
2+ years of experience in digital marketing, specifically managing Google Ads and Meta (Facebook/Instagram) campaigns.
Strong experience with Klaviyo or similar email marketing tools, especially automations and segmentation.
Proficiency with Shopify or other e-commerce platforms.
Graphic design and video editing proficiency using tools like Canva, Adobe Spark, or similar.
Excellent analytical skills, with the ability to interpret data and adjust strategies accordingly.
Strong written and verbal communication skills.
A self-starter attitude with excellent time management and ability to work independently.
Genuine interest in the hair and beauty industry is a big plus.
Nice To Have
Knowledge of SEO best practices.
Experience with additional marketing platforms (e.g., TikTok, Pinterest, YouTube Shorts).
Familiarity with influencer marketing or affiliate partnerships.
Note: Please prepare your Government IDs (TIN, SSS, Philhealth, Pag-ibig) as part of the application and placement process. In the event of placement to a contract with a client, you will be required to submit a copy of your BIR 2303 (Certificate of Registration) as part of compliance with government regulations.
