Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Position Overview

We are seeking a highly creative and detail-oriented Digital Marketing Specialist to

manage and grow our online presence across multiple channels. This role will focus on

website management, social media strategy, content creation, paid campaigns, and

email marketing. The ideal candidate is both analytical and creative, with proven hands-

on experience using modern digital tools.

Key Responsibilities

Website & SEO

Manage and update company website(s) on WordPress or Wix.

Implement on-page and off-page SEO strategies to improve search rankings

and traffic.

Monitor website analytics and recommend improvements for user experience

and performance.

Content Creation and Planning

Develop and execute content calendars aligned with marketing goals.

Write and edit blogs, social media posts, and other marketing copy.

Create visually engaging graphics and marketing materials using Canva.

Edit and produce short-form videos using CapCut for social media and

campaigns.

Social Media & Community Engagement

Manage company presence on major social platforms (LinkedIn, Facebook,

Instagram, X, TikTok, etc.).

Grow audience engagement through regular posting, community interaction, and

trend-driven content.

Track and report performance metrics.

Paid Media

Plan, launch, and optimize digital ad campaigns (Google Ads, Meta Ads,

LinkedIn Ads, TikTok Ads, etc.).

Monitor performance, analyze results, and make data-driven adjustments to

maximize ROI.

Research and test new paid media opportunities to expand reach.

Email Marketing

Build and manage email campaigns, including newsletters, announcements,

and nurture flows.

Segment audiences for targeted messaging.

Track key metrics (open rates, CTR, conversions) and refine campaigns for

better results.

Maintain best practices for list growth, deliverability, and compliance.

Qualifications

Bachelor's degree in Marketing, Communications, or related field (preferred).

2+ years of experience in digital marketing or a similar role.

Strong working knowledge of WordPress or Wix.

Experience with SEO, Google Analytics, and ad platforms.

Proficiency in Canva (design), CapCut (video editing), and social media

management tools.

Excellent writing skills for blogs, social, and email.

Ability to manage multiple projects, meet deadlines, and adapt quickly.

Desired Skills

Very tech-savvy with the ability to quickly learn and use new tools.

Always updated on the latest digital marketing trends, algorithms, and best

practices.

Familiar with a wide range of productivity and collaboration tools (e.g., project

management, automation, analytics, scheduling).

Creative eye for design and branding consistency.

Strong copywriting and storytelling ability.

Analytical mindset to interpret performance data and make recommendations.

Familiarity with marketing automation tools (e.g., Mailchimp, HubSpot, Apollo,