Digital Marketing Specialist
Job Summary
We are seeking a results-driven Digital Marketing Specialist to join our growing digital marketing agency. In this role, you will develop, implement, and optimize digital marketing campaigns across multiple channels to help clients achieve their business objectives. You will collaborate with internal teams to execute data-driven strategies, improve online visibility, generate leads, and maximize return on investment (ROI).
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels.
- Manage and optimize Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and other paid advertising platforms.
- Develop and implement SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations.
- Create and manage email marketing campaigns and marketing automation workflows.
- Monitor website performance using Google Analytics, Google Tag Manager, and other analytics tools.
- Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
- Manage social media content calendars and collaborate with designers and copywriters on campaign assets.
- Conduct competitor research, market analysis, and audience segmentation.
- Optimize landing pages and conversion funnels to improve lead generation and campaign performance.
- Coordinate with clients and internal stakeholders to ensure campaigns align with business goals.
- Stay current with industry trends, platform updates, and digital marketing best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2–5 years of experience in digital marketing, preferably within a digital marketing agency.
- Hands-on experience managing paid advertising campaigns across multiple platforms.
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and CRM platforms.
- Proficiency in Microsoft Office or Google Workspace.
- Excellent analytical, problem-solving, and communication skills.
- Strong project management skills with the ability to manage multiple client accounts simultaneously.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Google Ads Certification.
- Google Analytics Certification.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience with HubSpot, Mailchimp, Klaviyo, or similar marketing automation platforms.
- Basic knowledge of HTML/CSS and WordPress.
- Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
Key Skills
- Digital Marketing Strategy
- Paid Media Management (PPC)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Google Analytics (GA4)
- Data Analysis and Reporting
- Conversion Rate Optimization (CRO)
- Content Marketing
- Campaign Management
- Budget Management
- Client Communication
- Time Management
- Critical Thinking
