Digital Marketing Specialist

Job Overview:

Our client is seeking a Digital Marketing Specialist to take full ownership of the digital marketing strategy for an established supplement brand transitioning into e-commerce. This is a leadership role where you will have the autonomy to build, execute, and optimize campaigns across social media, paid advertising, SEO, and conversion optimization. You will work directly with the founders who value expertise over micromanagement and are eager to follow your lead. This role offers a performance-based commission structure on site sales in addition to a base salary.

Schedule: Flexible at any time; Full-time, 40 hours per week

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to drive direct-to-consumer sales.
• Manage and optimize social media presence across relevant platforms to build brand awareness and engagement.
• Create, launch, and manage paid advertising campaigns including Google Ads and other digital channels.
• Optimize SEO and drive organic traffic to increase conversions on the company's Shopify site.
• Analyze campaign performance and adjust strategies based on data-driven insights.
• Collaborate with the in-house creative team to align marketing content with brand vision.
• Provide strategic recommendations and take initiative on new marketing opportunities without requiring constant oversight.
• Work toward scaling marketing efforts as the company expands into new markets and acquires additional brands.

Requirements:

• 2 to 5 years of experience in digital marketing with a focus on e-commerce or direct-to-consumer brands.
• Proven ability to manage social media marketing, paid advertising, and SEO campaigns.
• Experience working independently and taking strategic ownership of marketing initiatives.
• Strong analytical skills with the ability to measure and optimize campaign performance.
• Comfortable working with Shopify or similar e-commerce platforms.
• Excellent communication skills and ability to collaborate with remote teams.
• Self-starter mindset with the confidence to make decisions and drive results without constant supervision.

Preferred Qualifications:

• Experience in the health, wellness, or supplement industry.
• Experience working with startups or small businesses undergoing growth or restructuring.
• Familiarity with email marketing and lead generation strategies.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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