Digital Marketing Specialist

About Stratworks: For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of geeks and rebels thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences lives.

This is a full-time hybrid role for a Digital Marketing Specialist. You will be responsible for executing data-driven digital marketing campaigns that enhance brand visibility, generate leads, and boost customer engagement. Your role involves analyzing web analytics, managing social media channels, optimizing content strategies, and collaborating with cross-functional teams to drive impactful marketing initiatives.

Responsibilities:

Campaign Execution: Implement and optimize digital marketing campaigns across various channels to align with business goals and maximize ROI.

Social Media Management: Develop, curate, and schedule engaging content tailored for each platform, ensuring consistent brand messaging and audience engagement.

Performance Tracking: Monitor campaign analytics and key performance indicators (KPIs) such as engagement rates, click-through rates, and conversions, making data-driven recommendations for improvement.

SEO & Content Optimization: Enhance website content, landing pages, and blog articles using SEO best practices to drive organic traffic and improve search engine rankings.

Influencer & Community Engagement: Identify and collaborate with relevant influencers and online communities to strengthen brand awareness and customer trust.

Paid Advertising Support: Assist in managing PPC campaigns across Google Ads, Meta Ads, and other platforms to optimize ad performance and budget allocation.

Expected KPIs:

• Increase website traffic by 10% through optimized content, SEO, and paid campaigns.
• Improve social media engagement by 30% (likes, shares, comments) through interactive and audience-driven content.
• Enhance lead generation and brand awareness through targeted influencer collaborations and data-backed marketing strategies.

Key Qualities:

✔ 1-2+ years of experience in digital marketing (agency experience is a plus).

✔ Strong understanding of social media trends, content strategy, and audience behavior.

✔ Proficiency in analytics tools like Google Analytics, Meta Business Suite, and similar platforms.

✔ Ability to work independently and collaboratively in a fast-paced environment.

✔ Excellent communication and creativity skills.

Bonus Points:

• Experience with CMS platforms like WordPress.
• Familiarity with email marketing tools and automation.
• Strong knowledge of SEO, SEM, and paid media strategies.
• Passion for staying updated with digital marketing innovations and trends.

Industry: Public Relations & Communications

Employment Type: Full-time : Hybrid