Digital Marketing Specialist

Role overview

APPSILON Philippines is hiring a Digital Marketing Specialist to own paid social campaigns end to end — planning them, running them, and tuning them for performance. You'll sit between clients and internal creative teams, translating campaign objectives into media plans and turning results into recommendations.

What you'll do

• Run and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, X, and Pinterest
• Build media plans and allocate budgets against campaign goals and performance targets
• Brief internal creative teams on ad requirements, formats, and deliverables
• Serve as the day-to-day contact for clients and keep those relationships healthy
• Produce recurring performance reports and status updates
• Track ROAS, CTR, CPC, CPM, conversions, and engagement, then act on what the numbers show
• Keep pace with platform changes and shifts in digital marketing practice

What we're looking for

• Bachelor's degree in marketing, advertising, communications, or a related field
• 2-3 years in digital advertising or media buying
• Direct experience in Meta Ads Manager, TikTok Ads, X Ads, and Pinterest Ads
• Solid analytical and reporting ability
• A track record in media planning and budget management
• Strong communication and client-handling skills
• Proficiency in Google Sheets/Excel and presentation tools
• Working knowledge of GA4, GTM, or mobile measurement platforms
• Comfort working quickly and collaboratively, with the attention to detail and problem-solving instinct the work demands

Nice to have

• Familiarity with server-side tracking — Meta CAPI, SKAdNetwork, or post-ATT attribution
• Dashboard and reporting automation in Looker Studio, Power BI, or Apps Script
• Prior agency experience juggling several client accounts with competing priorities
• Meta Blueprint or Google Ads certification