In your first 30-90 day, you'll be expected to:
- Launch, update and scale 3 six-figure ( AUD) Google and Meta paid campaigns
- Optimize one active campaign and build two new ones from scratch
- Fix conversion tracking in GA4/GTM to support ROI measurement
- Drive qualified leads at scale for the sales team to close
- Create and test compliant ad creatives and landing pages regularly
- Contribute to niche recruitment campaigns (e.g. Philippines, Bhutan)
You will collaborate directly with the Head of Sales and Marketing and be supported by a digital marketing consultant, but you will own the outcomes.
Ideal Candidate Profile
- You've scaled campaigns from $2M to $5M+
- Or worked at a digital agency (20100 staff) managing complex campaigns
- You are in the top 10% of performance marketers
- You've done this before and have the ROAS, CAC, and LTV wins to prove it
- You are an expert in SEO, PPC, Google Ads, and Meta Ads
- You're a strong operator: strategist, executor, and optimizer
- You own SMART outcomes you're accountable from budget to results
- Bonus if you've worked with vocational education or RTOs in Australia
KPIs and Success Metrics
- Qualified leads daily, weekly, and monthly
- Improved CAC:LTV and CAC:LTGP ratios
- ROAS tracking and optimization
- Consistent delivery of fresh, compliant ad creatives
- Revenue impact from paid campaigns
- (As per the job scorecard)
