Job Title: Digital Marketing Specialist (Digital Ad Operations)
Company: GOTEAM
Work Set-up: Remote
Work Schedule: 10:00PM - 7:00AM
Salary: Up to PHP 100K depending on experience
Summary:
As the Digital Marketing Specialist (Digital Ad Operations), you will manage the day-to-day operations of clients digital advertising campaigns, strategically planning budgets and executing campaigns across various platforms to drive client success.
About the Job
Key Duties:
- Develop comprehensive media plans and budget allocations based on client goals and target audiences.
- Collaborate with account managers to create data-driven campaign strategies.
- Forecast performance and make budget recommendations to maximize ROI.
- Conduct competitive analysis to identify market opportunities.
- Build and launch campaigns across multiple platforms (Google, Meta, Amazon, etc.).
- Set up and optimize e-commerce campaigns including product feeds and shopping ads.
- Connect advertising campaigns with client e-commerce platforms for seamless tracking.
- Implement proper tracking and attribution to measure campaign effectiveness.
- Perform regular optimizations to improve performance metrics.
- Allocate and adjust budgets across platforms based on performance data.
- Execute A/B testing on ad creative, landing pages, and targeting parameters.
- Monitor campaign KPIs and provide insights-driven recommendations.
- Create clear, actionable client reports highlighting performance and opportunities.
- Analyze conversion funnels to identify areas for improvement.
- Stay current on industry benchmarks and platform updates.
Stakeholders: Collaborate closely with creative teams, account managers, and client teams.
Skills and Experience
Essential Skills:
- Proficiency in budget planning and allocation across multiple ad platforms.
- Demonstrated experience with Google Ads, Meta Ads, and at least one other ad platform.
- Experience with e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.).
- Understanding of e-commerce funnels, product feeds, and shopping campaigns.
- Strong analytical skills and data-driven decision making.
- Experience with campaign tracking, optimization, and performance analysis.
- Exceptional attention to detail and organizational skills.
- Ability to manage multiple client accounts simultaneously.
- Excellent communication skills, both written and verbal.
- Basic understanding of HTML, CSS, and landing page optimization.
Qualifications:
- 2+ years of hands-on experience managing digital advertising campaigns.
Your Benefits:
- We don't just give you a laptop, we give you an extra monitorbecause two screens are better than one.
- You'll get HMO coverage from day onenot just for you, but also for a dependent (yup, private room benefits included).
- Ever needed legal or financial advice Well, now you and your family can access iton us.
- Salary finance platform for personal loans.
- P1,000,000 life insurance coveragebecause we've got your back.
- Leave credits above industry standards, including additional client-specific leave entitlements.
- Welcome gift, monthly lunch with CEO updates, talent nights, gratitude celebrations, and more.
- Referral bonuses that could lead to a trip for two to Bali!
Your Family's Benefits:
- Mental health support for your family, 24/7.
- Preventive care like health education, diet counseling, and wellness sessionsavailable for four family members.
- Free telemedicine for your family.
- Personal invites to family events, with prizes up for grabs.
About Us
Company Name: GOTEAM
Achievements:
- Consistent employee engagement with an 85% scorefar above the global average.
- Certified as a Great Place to Work for four years running.
- Over 1,000 employees strong, with no plans to slow down.
Culture:
At GOTEAM, we foster innovation and celebrate diversity, creating an environment focused on personal and professional growth.
Mission:
Our mission is bold and simple: provide 100,000 people with free AI certification through the Vjal Institute, fueling the future of innovation.
Location:
Headquartered in the Philippines, with ambitious plans to expand globally by 2025.
