Digital Marketing Specialist (App, Email, & Paid Media Campaigns)

Job Title: Digital Marketing Specialist (App, Email, & Paid Media Campaigns)

Additional Information:

• This is a fully remote position, Evening shift or Night shift
• Candidates must have a reliable internet connection and a suitable workspace

Interview Process

• Virtual Skills Assessment (Testgorilla link) - be ready to upload the link to your portfolio
• Interview with Human Resources (Call or Google Meet)
• Virtual Interview with Project Owner (Google Meet)
• Job Offer

Interview Processing Timelines from End to End

• 1 week

Start Date - February 2026

Key Responsibilities:

Develop and implement digital marketing strategies focused on mobile app promotion, user acquisition, and retention.

Plan, execute, and manage targeted email marketing campaigns to drive engagement and conversions.

Create, manage, and optimize paid advertising campaigns across Google Ads and Facebook Ads platforms.

Conduct A/B testing and audience segmentation to improve performance across email and paid channels.

Monitor campaign metrics (CTR, CPC, CPA, ROI) and provide data-driven recommendations for optimization.

Collaborate with product, content, and design teams to ensure cohesive messaging across all marketing efforts.

Stay informed on platform updates, trends, and best practices in app marketing, email campaigns, and paid media.

Qualifications:

Proven experience in digital marketing with expertise in app marketing, email campaigns, and paid media.

Hands-on experience managing Google Ads and Facebook Ads, including campaign setup, targeting, and optimization.

Strong understanding of user acquisition and lifecycle marketing strategies for mobile applications.

Proficiency with tools like Mailchimp, Klaviyo, Braze, and ad platforms such as Google Ads Manager and Facebook Ads Manager.

Skilled in using analytics tools such as Google Analytics, Mixpanel, or Appsflyer.

Excellent written and verbal communication skills.

Strong analytical mindset with attention to detail and effective project management skills.

Why Join Guerilla 360 Integrated Solutions

• Structured onboarding, mentorship, and career pathways
• Join a highly collaborative and supportive delivery team
• Work from anywhere, with flexibility and stability
• Competitive salary and benefits package
• System where you can advance the release of your salary and withdraw it real time
• Comprehensive Health & Wellness packages (Government Mandated Benefits such as SSS, Philhealth and Pag-Ibig, Full HMO, 24/7 Gym Membership, Leaves convertible to cash, Accidental & Life Insurance, Dental Coverage, Comprehensive Mental Health and Wellness package, etc.)
• Perks that may be extended to your loved ones
• Opportunities for professional growth and advancement within the company
• A collaborative, innovative, and supportive work environment
• Comprehensive learning opportunities
• Opportunities for certifications and licensures to boost your career