Digital Marketing Specialist

Screening Task (Required to Apply Read First):

Before applying, please complete this short activity:

Scenario:

You have just taken over the Google Ads and SEO for 1Stop Insulation, a local insulation business in Victoria, Australia.

Task:

In a 1-page document or slide, outline the first 5 actions you would take in your first 30 days to increase leads and reduce cost per lead.

Focus on:

• Ads account changes.
• Landing page improvements.
• Local SEO actions.
• Tracking and reporting setup.
• Quick-win suggestions.

Important:

We are not looking for a report.

We want to see your thinking, priorities, and lead-generation focusnot tool outputs.

Applications without this task will not be considered.

About the Role:

We're looking for a lead generation-focused digital marketer (remote, part-time, 7,000/month) who can drive real business resultsnot just clicks or rankings.

1Stop Insulation is a growing insulation services company based in Victoria, Australia. Our mission is simple: Get more qualified leads, keep our cost per lead low, and dominate local search.

Key Responsibilities:

• Restructure, manage, and optimize Google Ads campaigns focused on cost per lead.
• Optimize local SEO (Google Business Profile, local citations, suburb-specific pages).
• Improve landing pages for conversions (page speed, CTA, trust elements).
• Track and report on leads, cost per lead, and campaign ROI.
• Proactively recommend improvements to reduce wasted spend and grow lead volume.

Who You Are:

• Experienced in Google Ads & SEO for trades, services, or local businesses.
• Understands SEO + Ads + Landing Pages must work together to generate leads.
• Focused on calls, quote forms, and booked jobsnot vanity metrics.
• Proactive, honest, and always thinking ROI and leads first.

Wage:

7,000/month (Part-time, Remote, Flexible)

How to Apply:

Attach your 1-page action plan (required) directly via LinkedIn application (upload it as your resume or alongside it).

• Construction

Par