About The Company
An established Australia-based hospitality group is expanding its digital presence across multiple restaurant and caf concepts. With a strong focus on brand identity, customer experience, and digital growth, the team is seeking to elevate online marketing efforts across its growing portfolio.
Role Overview
A highly proactive and results-driven Social Media & Meta Ads Manager is needed to lead both paid and organic social media initiatives for 23 brands within the group. This role will manage full-funnel Meta Ads campaigns, oversee social content calendars, and own the digital marketing function end-to-end.
Ideal for someone who excels in fast-paced environments, understands ecommerce and conversion funnels, and thrives working independently.
Key Responsibilities
Meta Ads Management (Primary Focus)
- Plan, launch, and optimize Meta Ads campaigns focused on sales, conversions, and ROAS.
- Conduct audience research, split testing, and ongoing performance analysis.
- Build and manage full-funnel strategies (awareness retargeting conversion).
- Deliver regular performance reports with actionable insights.
- Collaborate on landing page enhancements to improve conversion rates.
Organic Social Media Management
- Plan, create, and publish content for Instagram and Facebook.
- Develop monthly content calendars aligned with brand tone and objectives.
- Write engaging captions and curate visuals optimized for performance.
- Monitor and respond to comments, supporting community engagement.
Creative & Content Production
- Create simple graphics, visuals, and social assets using Canva or Figma.
- Coordinate with video editors or videographers for content and ad creatives.
- Provide creative direction to ensure alignment with brand identity.
- Recommend new content formats, trends, and campaign opportunities.
Strategy & Initiative
- Own the digital marketing strategy for assigned brands.
- Proactively propose new ideas, strategies, and improvements.
- Identify performance gaps and opportunities across paid and organic efforts.
- Stay informed on Meta Ads policies, trends, tools, and platform best practices.
Requirements
Must-Haves
- Proven experience managing Meta Ads in ecommerce, F&B, retail, or similar industries.
- Strong understanding of conversion funnels and ROAS-focused campaign strategies.
- Experience planning and managing organic social media content.
- Ability to create basic graphics in Canva or Figma.
- Highly proactive, independent, and able to work with minimal direction.
- Strong analytical ability and data-driven decision-making.
- Solid communication skills.
Nice-to-Haves
- Experience with landing page optimization.
- Basic SEO knowledge.
- Experience collaborating with creative or production teams.
- Experience managing multiple brands simultaneously.
- Background in hospitality or ecommerce marketing.
What Were Looking For
A marketer who:
- Takes ownership and works proactively.
- Understands the synergy between paid and organic strategies.
- Can manage multiple brands without losing momentum.
- Brings fresh ideas and strategic recommendations.
- Works autonomously and consistently delivers results.
