We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.
Key Responsibilities
- Content Management & Marketing
- Collaborate with creators to deliver high-quality, brand-aligned content.
- Develop and manage content strategies, calendars, and storytelling initiatives.
- Optimize content for SEO and audience engagement across blogs, videos, and infographics.
- SEO Strategy & Execution
- Drive organic growth through keyword research, on-page optimization, and link-building.
- Conduct regular SEO audits and technical improvements to enhance site performance.
- Social Media Management
- Build and execute organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
- Create platform-specific content, monitor performance, and engage with online communities.
- Paid Media Strategy
- Plan, implement, and optimize paid campaigns.
- Conduct audits, track performance, and maximize ROI.
- Copywriting & Strategy
- Craft compelling ad copy, web copy, and marketing content to drive conversions.
- Align messaging with brand voice and campaign objectives.
- Conversion Rate Optimization (CRO)
- Analyze user behavior and campaign performance.
- Design A/B tests, optimize user journeys, and improve conversion funnels.
- Digital Marketing Leadership
- Oversee end-to-end campaign management, budget allocation, and reporting.
- Stay ahead of industry trends and integrate innovative tools and practices.
- Project & Resource Management
- Lead cross-functional teams, manage workflows, and ensure timely project delivery.
- Support talent acquisition, training, and development initiatives.
- Performance & Reporting
- Define KPIs, track results, and generate actionable insights.
- Provide clear performance reports to clients and stakeholders.
- Client & Agency Interaction
- Act as primary client contact, manage expectations, and present campaign outcomes.
- Ensure smooth daily operations, quality control, and risk management.
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5+ years of digital marketing experience across paid and organic channels
- Proven expertise in paid media, copywriting, and social media campaign management
- Strong content creation, writing, editing, and storytelling skills
- Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Strong analytical, problem-solving, and data-driven decision-making abilities
- Excellent project management, organizational, and communication skills
- Leadership experience in managing and motivating teams
- Strategic thinker, adaptable in fast-paced environments
- Relevant digital marketing certifications preferred
- High attention to detail with ability to manage multiple priorities
