Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Digital & Performance Marketing

Company: Monogic

• Lead comprehensive digital strategies for top-tier F&B and hospitality brands.
• Spearhead advanced performance marketing and emerging search optimization (SEO & AEO).
• Competitive compensation, clear leadership progression, and a dynamic, innovative culture.

Join our team at Monogic as a Digital Marketing Manager and take the helm in driving the digital promotion and exponential growth of some of the most exciting food, beverage, and hospitality brands in Hong Kong and Singapore. At Monogic, we are a dynamic and passionate group of expert marketers who excel across PR, Social Media, Digital, Content, Influencer, and Activations. Having partnered with over 200 premier F&B businesses since 2020, we are looking for a strategic leader to elevate our digital offerings and make a significant impact on the industry.

If you possess 3 to 5 years of proven experience in digital marketing—specifically within the F&B and hospitality sectors—this is your opportunity to shine. We are seeking a highly proficient professional with deep expertise in Meta Business Suite, Google Ads, and a forward-thinking grasp of both SEO (Search Engine Optimization) and AEO (Answer Engine Optimization). Step into a leadership role at Monogic and thrive in a fast-paced environment where your strategic vision will directly shape the success of our clients.

As a strategic and data-driven marketing leader, you will architect, implement, and oversee high-performance digital marketing strategies. You will guide a growing team, manage substantial advertising budgets, and utilize advanced analytics to ensure our clients remain at the forefront of digital discovery and customer acquisition.

Advanced Paid Media & Campaign Leadership

• Architect, execute, and scale high-converting digital advertising campaigns across Meta (Facebook, Instagram) and Google Ads networks.
• Masterfully navigate Meta Business Suite and Google Ads Manager to optimize complex account structures, audience targeting, and retargeting funnels.
• Oversee substantial advertising budgets, ensuring strategic allocation to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).
• Conduct continuous A/B testing on ad creatives, copy, and landing pages to drive performance improvements.

SEO & AEO Strategy

• Develop and integrate comprehensive SEO strategies to improve organic search visibility for hospitality and F&B clients.
• Pioneer AEO (Answer Engine Optimization) tactics to ensure client brands are highly visible and accurately represented in AI-driven search experiences and voice search queries.
• Conduct keyword research, competitive analysis, and technical audits to inform content and digital strategies.

Analytics, Strategy & Reporting

• Monitor, analyze, and translate complex performance metrics into actionable business insights.
• Prepare and deliver executive-level performance reports, leading strategy sessions and presenting recommendations directly to key client stakeholders.
• Stay ahead of the curve regarding platform algorithm updates, data privacy changes, and emerging digital marketing technologies.

Team Leadership & Cross-Functional Collaboration

• Mentor and guide junior digital marketing executives, fostering a culture of excellence and continuous learning.
• Collaborate seamlessly with the PR, Content, and Creative teams to ensure all paid and organic campaigns are visually compelling, on-brand, and aligned with broader marketing objectives.
• Manage relationships with external vendors, platform representatives, and agency partners.

• 3–5 years of proven experience in digital marketing, with a strong portfolio of success in the F&B and hospitality industries.
• Expert-level proficiency in managing paid campaigns via Meta Business Suite and Google Ads.
• Strong working knowledge of SEO best practices and emerging AEO (Answer Engine Optimization) strategies.
• Exceptional analytical mindset with the ability to interpret complex data and translate it into strategic action.
• Native or full professional proficiency in English with exceptional copywriting and communication skills (proficiency in Chinese is a strong plus).
• Leadership capabilities with a track record of managing projects, budgets, and team members.
• Highly organized, adaptable, and capable of thriving in a fast-paced, dynamic agency environment.