Senior Digital Marketing Manager (Paid Media)

Job Summary

We are seeking a Senior Digital Marketing Manager with strong hands-on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.

Responsibilities:

1. Full Paid Ads Implementation

• Lead end-to-end setup and implementation of paid campaigns across:
• Meta Ads
• TikTok Ads
• Google Ads

2.Media Planning & Buying

• Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
• Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
• Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.

3.Agency & Supplier Relations

• Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
• Negotiate contracts and ensure compliance with all agreements.
• Evaluate agency performance and identify opportunities for improvement.

4.Campaign Monitoring & Reporting

• Track key campaign metrics (e.g., reach, frequency, impressions, engagement, conversions, ROI) using appropriate tools and platforms.
• Analyze campaign performance data and prepare comprehensive reports with actionable insights.
• Monitor campaign performance against key performance indicators (KPIs) and identify areas for optimization.

5.Budget Management

• Develop and manage campaign budgets, ensuring they are aligned with business objectives and financial constraints.
• Track campaign expenses and reconcile invoices to ensure accuracy and compliance.

Qualifications

• 5–8+ years in Digital Marketing
• Strong hands-on experience in paid ads setup and implementation, managed multiple brands
• Expertise in Meta Ads, TikTok Ads, and Google Ads
• Campaign structure and scaling strategies
• Experience managing teams and multiple projects