Digital Marketing Manager

Work Schedule:US Working Hours / Night Shift

Work Location: Cyberscape Alpha, Ortigas Center, Pasig City(On-site)

we are looking for a Digital Marketing Manager to manage Google Ads campaigns, execute endtoend SEO, optimize website content, track ecommerce events, monitor GA4 performance, and develop conversionfocused landing pages.You will manage CMS updates, support content production, analyze KPIs, improve funnels, and deliver actionable insights across paid, organic, and ecommerce channels.

You will provide the best service to our partner brands by performing these tasks:

• Plan, execute, and optimize Google Ads Search, Shopping, and Display campaigns
• Conduct keyword research, audience targeting, bid optimizations, and A/B testing
• Build performance dashboards focused on ROAS, CPA, traffic growth, conversions, and funnel metrics
• Troubleshoot tracking issues via GA4 and Tag Manager to ensure accurate conversion reporting
• Lead fullpipeline SEO including keyword strategy, metadata updates, internal links, and onpage optimization
• Run SEO audits and coordinate technical fixes for speed, indexing, mobile, and crawl issues
• Build and maintain an SEO content roadmap aligned with business growth goals
• Use Google Search Console, SEMrush/Ahrefs, and GA4 for insights and ranking improvements
• Manage website updates via WordPress, Shopify, Webflow, or similar CMS platforms
• Build and update landing pages with CRO improvements, layout recommendations, and UX refinements
• Coordinate with designers and developers on UX and site enhancements
• Develop blogs, case studies, product content, and highconversion landing pages with strong SEO alignment
• Manage ecommerce listings, category pages, PDP content, images, variations, and merchandising
• Optimize ecommerce funnels including PDP improvements, checkout flow updates, and product discovery
• Implement and analyze GA4 ecommerce events (view_item, add_to_cart, begin_checkout, purchase)
• Track ecommerce KPIs such as CVR, AOV, revenue, product engagement, and customer paths
• Manage the content and editorial calendar based on search intent, industry relevance, and conversion goals
• Oversee creation of blogs, guides, and other SEOaligned content
• Set up GA4 dashboards, UTM structures, and attribution tracking
• Provide weekly/monthly insights with clear recommendations for paid media, SEO, content, and ecommerce
• Analyze user behavior such as scroll depth, click heatmaps, funnels, and engagement patterns
• Translate analytics into insights for marketing leadership and cross-functional teams

• Bachelor's degree inMarketing, Communications, Business, Advertising, or related field
• 35+ yearshandson experience in performance marketing, SEO, analytics, or paid media
• Proven ability to run Google Ads (Search, Shopping, Display) independently with ROAS/CPA improvements
• Strong SEO execution including keyword strategy, onpage optimization, and basic technical SEO
• Hands-on experience using GA4, UTM tracking, Tag Manager, and attribution reporting
• CMS management experience with WordPress, Shopify, or Webflow; ability to build landing pages with CRO best practices
• Knowledge of ecommerce funnels, PDP optimization, GA4 ecommerce events, and merchandising
• Experience using tools like Google Search Console, SEMrush/Ahrefs, Hotjar, or equivalent
• Ability to operate independently in a hybrid role covering paid media, SEO, content, analytics, and ecommerce
• Excellent English communication, strong analytical mindset, organization, and attention to detail

• Above-industry salary package and incentives
• Comprehensive HMO benefits and life insurance from day 1
• Free learning and development courses for your personal and career growth
• Dynamic company events
• Opportunities for promotion
• Free meals and snacks