WHO WE ARE
We are IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.
Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.
In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.
We are looking for a COPYWRITER who can join our Mediabrands Content Studio (MBCS) team:
POSITION IDENTIFICATION
- Organization Description: Mediabrands Content Studio is a global creative network that develops and produces content for brands across various platforms.
- Job Position Summary: The Copywriter is responsible for crafting compelling and effective copy across a variety of platforms, with a focus on understanding and leveraging local trends OR creating new trends, injecting the proper tone where appropriate, and adapting to diverse writing formats. This role requires understanding of advertising principles, writing skills, and having the ability to work independently and collaboratively.
- Reports To (Position): Senior Copywriter / Creative Director
KEY ACCOUNTABILITIES
- Copywriting & Content Creation: Develop original and engaging copy concepts that align with client objectives and brand guidelines. Write copy for a variety of channels, including digital, social media, print, video scripts, websites, and more. Adapt writing style and tone to suit different target audiences and platforms. Incorporate local trends, cultural nuances, and appropriate tone into copy.
- Strategic Thinking and Innovation: Stay up-to-date on current local trends, popular culture, and social media happenings in the Philippines. Stay up-to-date on industry trends and emerging technologies. Contribute to the development of creative strategies and innovative solutions. Identify opportunities to improve the quality and effectiveness of copy output.
- Collaboration & Teamwork: Work closely with art directors, designers, and other team members to develop integrated creative concepts. Participate in brainstorming sessions and contribute creative ideas. Collaborate with account management to understand client needs and objectives.
- Quality Control & Editing: Ensure all copy is accurate, grammatically correct, and adheres to brand voice. Proofread and edit copy to maintain high standards of quality.
While this Job Description is intended to be a specific reflection of the requirements of the position, management reserves the right to add or remove duties / key accountabilities when circumstances dictate.
POSITION SPECIFICATIONS
- Education: Preferably a graduate of Bachelor's Degree in Communications, Journalism, Marketing, or a related field.
- Level of Experience: 1-2 years of solid experience in copywriting, with a focus on advertising and content creation.
- Required Competencies and Disposition: Exceptional writing and editing skills. A strong understanding of local trends, popular culture, and social media in the Philippines. A proven ability to write in a variety of formats and styles. A good sense of humor and the ability to inject it appropriately into copy. Excellent communication and collaboration skills. Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite and other relevant software.
- A portfolio showcasing a diverse range of copywriting work.
- A proactive and creative mindset.
If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's Easy Apply to start the process.
IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.!
