THE COMPANY
Singlife's purpose is to help Filipinos achieve a better way to financial independence. Singlife's unique business model uses the smartest technologies to put customers in control of their finances, by providing tools and solutions that fit their needs, budget, and in a convenient manner that is always on-hand. Singlife has showed how combining new technologies with life insurance makes it possible for people to manage their finances more effectively and efficiently. Singlife is growing at an exceptional rate driven by a growing portfolio of partnerships (e.g., GCash, Maya, UNO) and rapid scaling of its own App capabilities.
JOB OVERVIEW
We are looking for a driven and detail-oriented Digital Campaign Manager to support the planning, execution, and optimization of full-funnel digital marketing campaigns. While the role places strong emphasis on customer acquisition and retention, it also encompasses broader campaign objectives including brand awareness, engagement, reactivation, and cross-sell. The ideal candidate brings experience working across digital platforms, a test-and-learn mindset, and strong project coordination skills.
RESPONSIBILITIES & DUTIES
Campaign Execution & Management
- Execute and manage multi-channel digital campaigns across email, paid social, paid search, programmatic, and display.
- Ensure timely delivery of assets, audience lists, and tracking parameters for each campaign.
Funnel-Wide Campaign Focus
- Acquisition: Drive high-quality traffic and lead generation using paid media, landing pages, and conversion-focused messaging.
- Retention: Implement lifecycle campaigns to boost engagement, renewals, and customer satisfaction.
- Awareness & Engagement: Support upper-funnel branding and nurture efforts to educate and attract prospects.
- Cross-Sell & Reactivation: Coordinate campaigns aimed at existing or inactive customers to re-engage or promote new products.
Performance Analysis & Optimization
- Track and report on KPIs including CPA, conversion rates, engagement metrics, and retention.
- Analyze campaign results to generate insights and recommendations for ongoing improvement.
- Work closely with analytics teams to ensure accurate attribution and funnel tracking.
- Cross-Functional Collaboration
- Partner with product, sales, analytics, and customer support teams to ensure consistent messaging and seamless experiences.
- Collaborate with creative and content teams to ensure messaging aligns with brand voice and customer needs.
QUALIFICATIONS
- Education level: Minimum Bachelor's Degree
- Years of Experience: 2+ year's experience in marketing and campaign management preferably in Insurtech, fintech, digital banking, payments, or e-commerce.
Skills and Characteristics:
- Agile & Adaptable: Comfortable navigating change, especially in evolving markets like insurance or tech.
- Results-Oriented: Obsessed with metrics, outcomes, and driving business impact.
- Collaborative: Strong relationship builder who thrives in team environments.
- Innovative: Constantly seeks creative approaches to reach and engage customers.
- Customer-Focused: Committed to transparency, compliance, and delivering the best for our customers.
- Analytical and Data-Driven Mindset: Comfortable interpreting complex data and translating it into actionable strategy
- Technical Skills: In-depth knowledge of digital marketing tools & platforms as well as MarTech platforms (e.g., Google Analytics, AppsFlyer)
