The Marketing Campaign Manager focuses on developing and implementing data-driven CRM campaigns to maximize customer profitability and retention across all bank segments. It involves strategizing with various teams and leveraging on analytics to create personalized offers and programs that anticipate customer behavior and drive campaign success.
Core Responsibilities
- Plans and executes campaigns designed to generate incremental revenue, improve customer profitability, and enhance retention, all while maintaining optimal cost-to-revenue ratios
- Proactively works with teams like CIA, Data Science, and Segment, fostering alignment and resolving issues
- Defines, updates, and manages campaigns through their lifecycle
- Builds expertise through regular training, knowledge-sharing initiatives, and serves as a resource for strategic projects
- Creates automated campaign workflows using campaign management platforms to streamline execution and improve efficiency
Qualifications
- Bachelor's degree in Marketing or any related filed
- At least 2 years of experience in Marketing, Project Management and Customer Analytics
