Brand Planning Specialist

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Early Applicant

Job Description

Key Responsibilities

Brand Research & Strategy

Conduct research and analysis on the companys brand positioning and product market positioning.
Assist in formulating brand strategies and comprehensive brand planning proposals.

Integrated Marketing Planning

Support brand management by helping plan annual, quarterly, and monthly integrated marketing programs based on the companys brand strategy.
Collaborate with cross-functional teams to ensure consistent brand communication across all channels.

Creative & Promotional Planning

Develop plans for brand image promotion, including conceptualizing campaign themes, writing creative content, and supporting promotional initiatives.
Contribute to advertising creative design and assist in execution to ensure high-quality project delivery.

Brand Activities & Media Strategy

Assist in the planning of brand-related events and promotional activities, including brand ambassadors or endorsers.
Develop media strategies that effectively enhance brand influence and visibility.
Support the coordination and execution of brand campaigns to achieve measurable impact.

Requirements

Bachelors degree in Marketing, Branding, Business, Communications, or related field.
Strong analytical and research skills.
Creative mindset with the ability to develop engaging brand concepts.
Excellent communication and writing skills.
Ability to collaborate effectively with cross-functional teams.
Experience in brand planning, marketing, or related roles is a plus.