BASIC FUNCTION
The Brand Manager leads the development and execution of brand strategies to drive market awareness, consumer engagement, and sustainable growth of The Laguna Creamery Inc. brands. The role focuses on strengthening brand equity, identifying consumer-driven opportunities, and implementing effective marketing initiatives across digital and on-ground channels. Collaborates with internal teams and external partners to ensure consistent brand positioning, successful product launches, and impactful consumer experiences that support long-term business objectives.
DUTIES AND RESPONSIBILITIES
- Develop and implement short- and long-term brand marketing plans focused on increasing awareness, consumer engagement, and trial generation through digital and on-ground activations.
- Contribute to the development and maintenance of brand strategy, brand architecture, and brand guidelines to ensure consistent brand identity and communication.
- Lead the planning and execution of branding initiatives and marketing mix strategies (5Ps) for new and existing product categories.
- Design and manage integrated consumer experiences across the marketing funnelfrom awareness and interest to purchase and loyaltyensuring effective monitoring and performance tracking.
- Lead innovation and product development projects from concept to market launch, including coordination with cross-functional teams and monitoring of project financials and timelines.
QUALIFICATION GUIDES
Education
- Bachelor's degree in Marketing, Business Administration, or other related fields
- MBA is an advantage but not required
Experience
- At least three years of managerial experience in FMCG marketing, preferably within food or consumer goods industries
- Experience in brand building, product launches, and marketing activation is highly preferred
Competencies
- Strong knowledge of brand management, marketing strategy, and consumer insights
- Proficient in project management, brand planning, and marketing performance tracking
- Ability to collaborate effectively with cross-functional teams, agencies, suppliers, and other stakeholders
- Demonstrates creativity and innovation in developing marketing solutions, particularly within digital and consumer engagement platforms
- Excellent communication and presentation skills with the ability to engage diverse stakeholders and partners
