Brand Manager

Job Description

Why Join Us

At Organica, we don't just sell products—we promote a lifestyle of vitality.

Job Summary

The Brand Manager leads the development, innovation, and execution of brand strategies to drive growth, market share, and profitability through strong positioning, marketing initiatives, product innovation, and cross-functional collaboration.

Job Responsibilities

Brand Strategy and Positioning

• Develop and execute brand strategy and annual plans aligned with business goals
• Strengthen brand positioning, target audience, and value proposition
• Ensure consistency across all communications and marketing activities
  
  

Marketing Campaign Development

• Plan and execute integrated campaigns across digital, offline, and retail channels
• Collaborate with creative teams on compelling messaging and campaigns
• Monitor and optimize performance based on data and insights
  
  

Product and Innovation Management

• Lead product launches, improvements, and innovation initiatives
• Identify opportunities through consumer insights, trends, and competitor analysis
• Coordinate with regulatory teams for product launches
• Develop and execute new related business for Best Shape
  
  

Market and Consumer Insights

• Analyze market data, consumer behavior, and competition
• Track brand health, market share, and sales performance
• Turn insights into actionable strategies
  
  

Cross-Functional Collaboration

• Partner with Sales and E-commerce teams for alignment and execution
• Support sell-through with effective programs and materials
  
  

Budget and Performance Management

• Manage the marketing budget and resource allocation
• Track ROI and optimize spending for maximum impact
  
  

Team Leadership, Training, and Development

• Lead, mentor, and develop the marketing team
• Conduct training on brand strategy and best practices
• Foster a culture of learning, collaboration, and performance
• Provide coaching and feedback to support team growth
  
  

Stakeholder Management

• Collaborate with fitness influencers, gym partners, and internal teams to amplify the brand
  
  

Event Execution

• Lead on-ground activations and wellness programs
• Willing to attend and oversee weekend or holiday events as needed
  
  

Job Requirements

• Graduate of Marketing, Advertising, Business, or related field
• 3–5 years in Brand Management, preferably in FMCG, wellness, beauty, or lifestyle
• Training in brand management or marketing analytics is a plus
• Strong passion for sports, fitness, or an active lifestyle
• Excellent communication and presentation skills
• Strong analytical and strategic thinking skills
  
  

Work Setup

• Hybrid: primarily WFH, with onsite work once a week or as needed
  
  

Benefits

• HMO upon hiring
• Pro-rated VL upon regularization; 15 VL + 5 SL after 1 year
• Variable bonuses
• 13th month pay
• Additional supplementary benefits