Brand Manager

Primer Group of Companies

Philippines

5-7 Years

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Posted 3 hours ago
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Job Description

Role Overview

As a Brand Manager at Primer Group of Companies, you will lead the strategic growth and profitability of assigned premium lifestyle and fashion brands (e.g., footwear, apparel, travel, and outdoor categories). You will own the end-to-end brand lifecycle—from business planning and sales performance to marketing execution and retail excellence—while leveraging AI-powered insights and tools to drive smarter, faster, and more consumer-centric decisions.

You will work closely with principals, regional partners, and cross-functional teams to deliver best-in-class brand experiences across omnichannel platforms (retail, e-commerce, and digital).

Key Responsibilities

1. Brand & Commercial Strategy

Develop and execute annual and quarterly brand strategies aligned with Primer's growth targets
Drive revenue, market share, and brand equity across all channels (retail, wholesale, e-commerce)
Identify growth opportunities using AI-driven market insights and predictive analytics
Own brand KPIs including sales, margins, sell-through, and inventory health

2. Business Planning & Forecasting

Lead data-driven business planning and sales forecasting using AI tools and historical data
Build dynamic dashboards to monitor real-time performance (sell-in, sell-out, stock levels)
Improve forecast accuracy and demand planning in collaboration with supply chain teams
Deliver monthly and YTD performance reviews with actionable insights

3. Marketing, Digital & E-Commerce Excellence

Develop and execute 360° marketing campaigns across online and offline channels
Utilize AI tools for:
Customer segmentation and targeting
Campaign performance optimization
Content ideation and personalization
Partner with e-commerce teams to optimize product visibility, conversion rates, and online sales
Ensure strong brand storytelling aligned with global brand guidelines

4. Retail & Trade Execution

Plan and execute store activations, product launches, and seasonal campaigns
Use AI and analytics to assess store performance, foot traffic, and conversion rates
Optimize trade promotions, markdowns, and GWP allocation based on data insights

5. Financial & P&L Management

Own brand P&L including budgeting, cost control, and profitability optimization
Monitor marketing ROI and optimize spending using performance data
Identify opportunities for cost efficiencies without compromising brand equity

6. Market Intelligence & Consumer Insights

Conduct market, competitor, and consumer analysis using AI-powered tools and data platforms
Track global and local trends in fashion, lifestyle, and outdoor categories
Translate insights into actionable strategies for product assortment and campaigns
Identify whitespace opportunities for brand expansion in the Philippine market

7. Stakeholder & Principal Management

Serve as the main point of contact for brand principals and regional partners
Lead business reviews and align on strategic priorities and performance targets
Collaborate cross-functionally with sales, marketing, supply chain, finance, and retail teams

8. Brand Governance & Compliance

Ensure strict adherence to global brand guidelines and Primer standards
Maintain consistency across all consumer touchpoints (store, online, marketing materials)
Ensure compliance with company policies and local regulations

Qualifications & Requirements

Bachelor's degree in Marketing, Business Administration, or related field
5 years of experience in Brand Management, Marketing, or Commercial roles
Experience in retail, fashion, lifestyle, or FMCG industries is highly preferred
Proven track record in managing brand growth and profitability

Core Competencies